Radar Challenges GeoComply’s Monopoly on Gaming Geolocation Services
Posted on: October 19, 2023, 09:38h. Last updated on: October 19, 2023, 09:38h.
New York-based tech firm Radar is venturing into the US gaming industry to disrupt GeoComply’s dominance in providing geolocation services for iGaming and online sportsbook platforms.
Radar’s entry into the market comes as online gaming and internet sports betting continue to expand across the US. Currently, DraftKings and BetMGM, among others, rely on GeoComply’s proprietary PinPoint product to ensure legal compliance by pinpointing players’ locations accurately.
PinPoint utilizes a combination of Wi-Fi, GPS, and cellphone tower signals to determine a user’s location within seconds as required by state laws.
Radar believes it can provide a similar gaming-focused product that offers a cost-effective and developer-friendly alternative to GeoComply’s services.
Targeting GeoComply
Radar officials openly admit their intention to compete with GeoComply, stating that they have recently developed a fraud detection and geo-compliance solution that can challenge the incumbent’s market dominance.
“With this release, Radar now offers a cost-effective and developer-friendly geolocation solution for the gaming industry, and a much-needed alternative to GeoComply,” a release said.
“From the dozens of conversations with operators, vendors, compliance experts, and regulators over the past year, one thing is clear: the market needs viable alternative geolocation solutions,” said Nick Patrick, Radar co-founder and CEO.
Established in 2016, Radar specializes in connecting the digital and physical worlds for businesses, providing geolocation services for brands like Dick’s Sporting Goods, Panera, Zillow, Qdoba, Dairy Queen, and Zappos.
Radar processes over 100 billion location detections annually and offers features such as geofencing, trip tracking, estimated time of arrival, arrival detection, and delivery routing.
The company’s pinpointing technology is also capable of detecting GPS and VPN spoofing as well as other fraudulent attempts to conceal a user’s true location.
Better Pricing Model
Radar believes that its pricing model, which is based on monthly tracked users instead of per ping charges, will be more favorable to iGaming and online sportsbook companies compared to GeoComply’s charging structure.
Currently, Radar is licensed to conduct gaming geolocation checks in Arizona, Colorado, and West Virginia, with West Virginia also allowing legal iGaming. However, the major online gaming states are New Jersey and Pennsylvania, generating significant revenues from online gaming and sports betting.
In September, online gaming operators in New Jersey and Pennsylvania generated nearly $321 million in gross gaming revenue from internet slots, tables, poker games, and an additional $140 million from online sportsbooks.
Besides New Jersey and Pennsylvania, legal iGaming is also available in Delaware, Michigan, and Connecticut.