Published on: October 20, 2023, 04:10h.
Last updated on: October 20, 2023, 04:10h.
The Las Vegas Convention and Visitors Authority (LVCVA) is focusing its marketing efforts on conventions and large events to attract more visitors. With visitor numbers starting to recover, the leisure segment is leading the way.
The LVCVA’s goal is to attract more visitors to Southern Nevada for leisure and business travel. After a sharp decline in visitor numbers in 2020 due to the pandemic, Las Vegas has seen a steady recovery, reaching 38.8 million visitors last year.
In 2023, visitor numbers have increased by 7.6% compared to the previous year, with a 30% surge in convention attendance. Major conventions have resumed since 2021, as the pandemic no longer poses a significant public health threat.
However, despite the increase in meeting attendance this year, the convention segment is still below 2019 levels. Approximately 4.14 million people have visited Las Vegas for conventions from January through August, which is nearly 12% less than in the same period in 2019.
Focus on Conventions
The LVCVA’s latest ad campaign is centered around the return of the convention business. The newest commercial, titled “Not Invited,” targets event organizers and business leaders, encouraging them to host unique and engaging shows in Las Vegas.
“Average is not invited,” says a woman in the ad. “Not if you’re holding your company off site in Las Vegas. We aren’t on friendly terms with the bare minimum and unenthusiastic is uninvited. Las Vegas’ creative energy and world-class hospitality want to bring your meeting off site to crazy new heights.”
The woman emphasizes that “fear-based leadership” is not welcome, as Las Vegas offers an unparalleled experience.
According to R&R Partners, the LVCVA’s ad agency, the campaign challenges C-suite executives to reconsider their perceptions of Las Vegas and its vibrant atmosphere.
Titus Trolls House Republicans
US Rep. Dina Titus (D-Nevada) took a jab at House Republicans’ inability to select a new speaker following the removal of Rep. Kevin McCarthy (R-California) from the role on October 3.
The division among Republicans in the lower chamber has resulted in the failure to appoint Rep. Jim Jordan (R-Ohio) as the new speaker. A House GOP conference dropped Jordan, who chairs the Judiciary Committee, as the nominee. It remains uncertain who Republicans will nominate next.
Titus humorously suggested that Republicans should host their conference meetings at Las Vegas’ convention facilities to support the local hospitality industry and perhaps try their luck at the roulette table instead of wasting time on the House floor.