Posted on: November 10, 2023, 07:30h.
Last updated on: November 10, 2023, 07:30h.
In a strategic move to elevate its gaming offerings and compete with BetMGM and others in Puerto Rico, Ponce Plaza Hotel & Casino has entered into another multi-year agreement with International Game Technology (IGT). IGT said in a press release Thursday that the casino will integrate IGT’s PlaySports technology into its sports betting operations, aptly named PlayBets by Ponce Plaza.
Operational since 2008, Ponce Plaza Casino has been a consistent player in the Puerto Rican casino scene. With the addition of a sportsbook, it aims to cater to the growing demand for sports betting services.
The partnership with IGT signifies a significant step in expanding the casino’s technological capabilities and providing patrons with an enhanced gaming experience. It also helps IGT further develop its presence in the US territory, having already been the casino’s gaming technology provider for years.
Shaping Puerto Rican Sports Betting
The PlayBets by Ponce Plaza sportsbook is poised to benefit from the reliability and innovation that IGT brings to the table. While the financial details of the deal were not disclosed in the press release, both parties expressed enthusiasm about the collaboration and the positive impact it is expected to have on the Puerto Rican gaming landscape.
Ponce Plaza’s decision to integrate sports betting operations reflects a broader trend in the industry, with an increasing number of casinos recognizing the demand for diversified gaming experiences. The addition of a sportsbook aligns with the casino’s commitment to staying relevant and catering to the evolving preferences of its patrons.
IGT’s PlaySports technology has become a stalwart in the sports betting industry, offering a comprehensive platform for operators. Its technology encompasses a range of features, from seamless user interfaces to real-time data feeds, providing an immersive and efficient betting experience.
The company already enjoys a global footprint, and added another piece earlier this year in Nevada. It connected with Betfred for the use of PlaySports at the Mohegan Sun Sportsbook inside Virgin Hotels Las Vegas.
Ponce Plaza Gets a Makeover
Ponce Plaza Casino, owned by global hospitality group Travel + Leisure Co., has positioned itself as a cornerstone of Puerto Rico’s gaming community. The integration of IGT’s PlaySports technology underscores the casino’s dedication to offering cutting-edge services and staying at the forefront of technological advancements.
Celebrating its 15th anniversary this year, the Ponce Plaza underwent a $12-million renovation to enhance its facilities. The extensive renovation encompassed the transformation of the lobby and the refurbishment of 69 guest rooms. Notably, the Lola Eclectic Cuisine restaurant and the 16,500-square-foot casino were also part of the revamped areas.
The casino expansion introduced an array of new services and entertainment options to patrons. Among the notable additions was the revival of the Viva Casino Bar and, now, the introduction of sports betting. In a strategic move to attract a younger demographic, the casino also incorporated a new bar, a dynamic dance floor and an upgraded stage for live performances.
The ambitious renovation project is anticipated to contribute significantly to the local economy. Ponce Plaza previously indicated that it would create 200 new direct job opportunities, marking a substantial increase from the 30-person workforce.