Published on: September 28, 2024, 02:33h.
Last updated on: September 28, 2024, 02:43h.
One of the major news in Canada’s igaming sector is the upcoming launch of a new competitive and regulated market in Alberta.
The expected launch date is early 2025, but a source from an independent igaming operator in Ontario mentioned that the rollout might occur before Christmas.
New regulated market expected in 2025
Alberta is anticipated to become one of North America’s larger igaming markets. Several top operators have expressed interest in entering the market, pending their due diligence process.
NorthStar Gaming’s CEO, Michael Moskowitz, sees Alberta as an attractive market and foresees a similar development approach to Ontario. Key brands like PointsBet Canada, DraftKings, and Betway are positioned to lead the market in Alberta.
Ontario-style igaming model likely for Alberta
Dale Nally, Minister of Service and Red Tape Reduction for Alberta, suggests that Alberta’s new igaming model will mirror Ontario’s established market. Questions remain regarding tax rates, impact on First Nations, sports betting advertising, market potential, and strategies to address the grey market.
AGLC’s Play Alberta platform has been a focal point, serving as the sole legal gambling option in the province.
Illegal gaming sites active in Alberta
Despite Play Alberta’s success, illegal igaming sites continue to operate in Alberta. The platform generated significant revenue and contributed to government funding for various programs and services.
AGLC’s proactive market and sponsorship initiatives position them well for impending market changes.
AGLC extends sponsorship deal with NHL’s Oilers
Similar to Ontario, AGLC aims to leverage partnerships with sports organizations like the NHL’s Edmonton Oilers to enhance their competitive standing in the market.
AGLC is preparing for regulated competition by enhancing Play Alberta’s offerings, customer service, and social responsibility tools.
Oilers betting at a “fever pitch”
The Edmonton Oilers’ popularity has fueled increased betting activity in Alberta, with Play Alberta witnessing heightened engagement from bettors. A sportsbook app is set to launch soon to cater to the growing demand for sports wagering.