Published on: January 8, 2025, 10:27h.
Last updated on: January 8, 2025, 10:27h.
Toronto-based Rivalry is entering 2025 with a major transformation in their product, brand, and marketing strategies, focusing on a crypto-first approach and targeting online casinos and high-value players.
Emphasis on Crypto
CEO Steven Salz highlights a revamped registration process, login, sportsbook, new crypto-first cashier, enhanced casino offerings, and an extensive VIP rewards program.
Salz mentioned that the VIP program, introduced with the Q3 2024 financial results, is being accelerated this week to provide users with various benefits based on their betting activity.
Key features include:
- The Rivalry VIP program allows users to unlock rewards like cashback, free spins, and various bonuses by engaging in sports betting and casino activities.
- Players can earn different benefits based on their XP level, including higher deposit bonuses, increased cashback percentages, and more NUTZ (native token) through wagers.
Strategic Growth
Salz mentioned that the VIP program is part of Rivalry’s efforts to attract high-value players and strengthen user retention, aiming to provide added value to their customers by rewarding loyal users.
Rivalry initially focused on esports in 2022 but has now shifted towards sports and casino. Additionally, their native token product is gaining traction in expanding their reach and retaining valuable players.
Competitive Online Casino Market
Rivalry Token has attracted new customers with high value, marking a successful campaign in the company’s history.
Rivalry reported a significant increase in average net revenue per user in Q3, with substantial growth in the online casino segment.
The Ontario market is competitive, with numerous licensed operators offering online casino services, reflecting the market’s growth potential.
Rivalry’s focus on mobile offerings through partnerships demonstrates their commitment to catering to a mobile-centric player base, aligning with the industry trends.