Lottery.com Inc. is progressing with its acquisition of a major share in Nook Holdings Limited, a sports and wellness incubator located in Dubai, United Arab Emirates.

This all-cash transaction is valued at roughly $2.5 million, securing Lottery.com 90% ownership of Nook. The deal is anticipated to close by June 30, 2025.

This acquisition aligns with the company’s vision to globally expand its Sports.com platform, starting at Nook’s One JLT facility in Dubai.

Founded by entrepreneur Ravi Bhusari, Nook offers essential services to startups in sports and wellness, including business registration, licensing, and co-working spaces. The incubator collaborates with the Dubai Multi Commodities Centre (DMCC) Free Zone.

Nook reported a net profit of $354,000 for 2024 and anticipates a growth rate of 38% to reach $490,000 in 2025.

Post-acquisition, the facility will operate under the Sports.com brand while continuing its existing services. It will also serve as a foundation for Lottery.com’s future market expansions.

The company has confirmed that additional Sports.com locations are in the works, with a second site set to launch in Al Quoz, Dubai, during Q4 2025. Prospective locations include Riyadh, Jeddah, Abu Dhabi, and the Greater Miami area.

“This is more than a one-time transaction — it’s a scalable framework,” stated Matthew McGahan, Chairman and CEO of Lottery.com and Sports.com. “We operate a modular model that allows us to integrate high-potential, cash-generating businesses that quickly expand both brands on a global scale.”

Bhusari remarked that the partnership opens up new avenues for Nook’s members and integrates the community into a broader business network, calling it a transformative moment for Nook.

Mark Bircham, Director and Head of Acquisitions, noted that the integration of Nook into the Sports.com ecosystem has been in the pipeline for several months. He characterized Nook’s current environment as compatible with Lottery.com’s growth ambitions.

“We are prepared to dive in and provide these companies with the full range of Sports.com offerings — from networking and licensing to potential investments and acquisitions. This is just the beginning,” Bircham stated.

The announcement follows Lottery.com’s recent resolution of a legal issue in Texas, which the company claims has cleared the path for continuing its expansion strategies. An $18 million investment secured in late 2023 remains part of its funding strategy.