SEGG Media Corporation is excited to announce the comeback of its premier brand, Lottery.com, in the US market. This revival will be propelled by strategic affiliate collaborations and bolstered by a novel nationwide rewards platform designed to captivate digital-savvy lottery enthusiasts.
The company has initiated formal talks to create affiliate partnerships with the state lotteries of Pennsylvania, Michigan, and Virginia. These states boast some of the most prosperous digital lottery initiatives in the nation, positioning them as key markets for SEGG Media’s reinvigorated focus on iLottery.
Industry statistics showcase the substantial opportunities available. In Pennsylvania, the state’s iLottery platform surpassed $1 billion in online and mobile sales within just two short years post-launch, setting a North American benchmark, as reported by Spectrum Gaming Capital.
Virginia, which launched its online lottery in July 2020, recorded over $807 million in its inaugural year of online sales. Additionally, Michigan’s program has demonstrated steady long-term growth, escalating from $146 million in gross sales during FY 2016 to $613 million by FY 2019—a remarkable 320% growth.
As of FY 2023, Michigan’s iLottery has contributed over $1 billion to the state’s School Aid Fund, boasting 2.2 million registered users, equivalent to approximately 28% of the adult population, and over 1.1 million unique buyers.
The new rewards platform, set to roll out in phases later this year, aims to elevate player engagement and showcase the community initiatives funded by lottery revenues.
“The buzz around the upcoming Powerball’s estimated $1.7 billion jackpot is precisely why we expedited the relaunch of Lottery.com in the United States,” stated Gregory Potts, Chief Operating Officer of SEGG Media. “Lottery.com is an internationally recognized brand. Reintroducing it during this peak demand allows us to support the state lotteries and offer valuable returns to our shareholders.”
SEGG Media will share information regarding participating states and retailers in the forthcoming weeks.