Published on: November 4, 2025, 06:52h.
Updated on: November 4, 2025, 06:52h.
- Brokerage firms announce new offerings within a day of each other
- Crypto.com teams up with Hollywood.com
- Robinhood expands its menu of prediction markets
Crypto.com and Robinhood Markets (NASDAQ: HOOD) are betting that entertainment and pop culture event contracts will become popular among prediction markets traders.
This past Monday, Crypto.com, a key player in the event contracts sector, disclosed a collaboration with Hollywood.com. This partnership will allow that entertainment site to offer event contracts via Crypto.com, covering aspects like actors, awards, movies, and TV shows.
“With the introduction of this new service from Hollywood.com, fans of entertainment can express and trade their opinions on event contracts covering Hollywood films, Broadway performances, TV series, music artists, major award ceremonies, and more,” stated the cryptocurrency platform. “Prices are updated in real-time, enabling users to react promptly and share their insights on upcoming entertainment events.”
This announcement followed closely a similar agreement with Trump Media and Technology Group (NASDAQ: DJT), which made Truth Social the first social media platform to directly integrate yes/no derivatives.
Robinhood Making Moves in Entertainment Event Contracts
Fans of award ceremonies may also take an interest in Robinhood, as the trading platform is rolling out a variety of entertainment-related event contracts, including six for both the Grammys and the Oscars.
Furthermore, Robinhood is set to launch roughly two dozen yes/no contracts focused on the Golden Globe Awards. The trading platform, which provides event contracts through collaborations with Kalshi and ForecastEx, is also introducing music-centric event contracts and derivatives related to individuals, including Time’s person of the year and the victors of the Miss Universe pageant.
Additional company-specific contracts are being introduced, such as one connected to the heated discussions about Elon Musk’s compensation package at Tesla (NASDAQ: TSLA) and another regarding the possibility of OpenAI increasing the price of ChatGPT this year. Other new contracts on the platform are directly related to AI developments, science, health, and space.
Last month, Robinhood announced plans to introduce over 100 new event contracts in the upcoming weeks, with some related to sports.
Speaking of Sports…
However, neither of the announcements from Crypto.com nor Robinhood mentioned any sports event contracts, which could be a strategic choice. Prediction markets traditionally flourished without sports derivatives until it led to various state-level legal disputes.
Both Crypto.com and Robinhood have encountered challenges in this area. The former recently agreed to suspend its sports offerings in Nevada, while the latter is facing legal scrutiny from several states regarding sports derivatives. These states argue that the contracts resemble sports betting, hence requiring prediction market operators to obtain gaming licenses, which they do not possess.
Considering all this, it seems prudent for Crypto.com and Robinhood to broaden their yes/no offerings beyond sports, especially into the entertainment and pop culture sectors, as this may foster more trading opportunities without attracting regulatory complications. Perhaps.