Published on: November 26, 2025, 12:01h.
Updated on: November 26, 2025, 12:01h.
- In October, Las Vegas saw a 4.4% dip in visitor numbers compared to October 2024.
- Although casino revenue saw an increase, the overall visitor count remained low.
- The year 2025 is anticipated to show a decrease in annual visitor traffic to Las Vegas.
The challenges of attracting visitors to Las Vegas persisted throughout October.
Despite substantial gaming revenues, the Las Vegas Convention & Visitors Authority (LVCVA) indicated that around 155,700 fewer individuals visited last month compared to October 2024, totaling just over 3.4 million visitors—a decrease of 4.4% year-on-year.
The struggles in October occurred even with a robust schedule of events. Attendance at exhibitions rose nearly 8% to 603,600 attendees, with about 44,400 more individuals coming for conventions than in October 2024.
While October marked yet another month of disappointing visitor numbers, the LVCVA stated that the 4.4% decline from the previous year represented a “relative improvement” compared to the larger drops observed during the summer months.
The uptick in convention traffic was supported by Oracle CloudWorld, which took place in October this year as opposed to September last year. This event, happening from October 13-16, showcased Oracle’s latest technologies and attracted around 30,000 participants.
Challenges in Hotel Occupancy Continue
The decline in visitors has naturally resulted in Las Vegas casinos earning significantly less from room revenues due to lower occupancy and pricing. According to the LVCVA, the city’s 150,126 hotel rooms were filled for 83.7% of available nights, reflecting a 2% drop.
The average nightly rate for rooms decreased by 6% to $203.88. Revenue per available room (RevPAR), a critical hotel performance metric, fell 8.2% to $170.65. Rooms on the Strip saw occupancy at 86%, down 1.8%, with an average rate of $219.56, a 5.5% decrease.
Casino leaders in Las Vegas have acknowledged that pricing may have deterred some potential visitors in 2025. Increases in costs ranging from resort fees and parking to beverages have contributed to a perception of inadequate value.
“We monitor and adjust hundreds of thousands of prices across Vegas daily, from accommodations and dining to ATM charges. It’s a continual process,” remarked Caesars Entertainment CEO Thomas Reeg. “I acknowledge that there are sectors in our operations and in Las Vegas that may have exceeded appropriate pricing levels.”
MGM Resorts CEO Bill Hornbuckle emphasized the need for Las Vegas to be “more attuned” to pricing and current economic conditions.
“We lost control of the narrative,” Hornbuckle stated, expressing that MGM has since adjusted its pricing strategies at their resorts.
A Down Year Ahead
With just two months left in the year, it appears that 2025 will be a year of decline for Las Vegas visitor numbers. Over the first ten months, the total visitor count reached 32.31 million, marking a 7.6% decrease or more than 2.64 million fewer visitors than the previous year. Convention attendance has also dipped by 0.6%.
Hotel occupancy in Las Vegas remains 3.1% lower, with average nightly rates reduced by 5.2% to $182.58.
Las Vegas is once again anticipated to be a top destination for the Thanksgiving holiday, with AAA listing it among the ten most visited cities this weekend.