BetMGM has unveiled an innovative responsible gambling TV commercial starring NHL icon and brand representative Connor McDavid alongside former NHL athlete and actor Terry Ryan.

The advertisement, titled “Mullet Over,” is being broadcast in both the U.S. and Canada, as well as on various digital platforms. It emphasizes responsible betting by urging customers to take a moment to reflect before placing a wager while showcasing BetMGM’s in-app responsible gambling features, all with a fun hockey-themed twist.

This commercial was crafted by the New York-based creative agency CAPE in partnership with BetMGM’s creative and responsible gambling teams. McDavid has also promoted the campaign via social media, stressing the importance of mindful betting.

“Shooting the ‘Mullet Over’ commercial with Terry was an enjoyable experience, allowing us to blend hockey humor with an important message,” stated McDavid. “Staying in control is crucial, and BetMGM provides tools and resources to assist customers in doing just that.”

BetMGM equipped with responsible gambling features like time and expenditure limits, in addition to GameSense®, an educational program created by the British Columbia Lottery Corporation, which is integrated throughout BetMGM’s digital platforms and MGM Resorts properties.

As per BetMGM’s Director of Responsible Gambling, Richard Taylor, the campaign aims to provide a straightforward and lasting reminder for players to think before they bet. “We’re dedicated to discovering innovative and engaging methods to connect with customers and prompt them to ‘mull it over’ prior to making a wager,” he explained.

This fresh advertisement follows BetMGM’s 2024 responsible gambling campaign ‘Carried Away’ with McDavid, which resulted in a 38% increase in Ontario players using deposit limits and a 55% rise in those utilizing stake limits.

McDavid has been a BetMGM brand ambassador since 2022. Terry Ryan is a former first-round NHL draft pick currently active in acting and entertainment.