Kalshi, a leading prediction market platform, has secured a deal as the primary sponsor for all 10 teams in the upcoming Baller League USA, set to debut in February 2026 in Miami.
This agreement marks Kalshi as the first corporate sponsor for the American iteration of the six-on-six, influencer-driven soccer league. The league’s expansion in the U.S. follows its launches in Germany in 2024 and the U.K. in 2025.
The partnership continues a notable trend of significant sponsorships for Kalshi, which reports an eightfold increase in trading volume since July. In October, the NHL designated Kalshi and rival Polymarket as its official prediction markets, highlighting the league’s pioneering role in integrating prediction markets in North American sports. Kalshi has also formed collaborations with CNN and CNBC.
Through the Baller League partnership, Kalshi branding will feature prominently on team uniforms and be integrated into match broadcasts, which will include on-screen prediction data and in-venue displays. Additionally, Kalshi will have the opportunity to stream Baller League matches on its own platforms and manage branded streaming booths during match days.
Range Sports, acting as a non-exclusive sales agency for Baller League USA, facilitated the agreement, with Senior Director of Partnerships Sam Beckerman leading the negotiations. Financial details of the deal remain undisclosed.
Baller League becomes part of an expanding roster of alternative soccer leagues that have emerged recently, including the Kings and Queens League, The Soccer Tournament, and World Sevens Football. Ged Tarpey, Managing Director of Baller League USA and former chief commercial officer of the Miami Dolphins, indicated plans to onboard six to eight sponsors ahead of the league’s inaugural season.
The sponsorship deal with Kalshi is one of the league’s two key commercial assets. Ongoing discussions are taking place regarding the second major placement: branding at the center circle of the pitch at Tropical Park.
“We need to prioritize revenue generation and explore diverse revenue streams for the future,” Tarpey remarked. “However, our initial focus for season one is to partner with a select few entities, launch, and validate the model.”
“We’ve successfully executed this model in Germany and the U.K., and with the caliber of talent involved here, we feel well-prepared,” he added.
The league’s visibility is significantly driven by its leadership and team managers, comprising a blend of social media influencers, celebrities, and former professional athletes. The roster includes notable figures such as soccer influencer iShowSpeed as the league’s president, along with stars like Ronaldinho, Usain Bolt, Odell Beckham Jr., Druski, Kai Cenat, AMP, and xQc.
The league has attracted over 10,000 player applications, appealing even to former professionals with experience from leagues like MLS, according to Tarpey.