FOX Sports Digital and FairPlay Sports Media have entered into a groundbreaking agreement focused on betting technology, affiliate marketing, and sports media.

The multi-year contract designates FairPlay as the exclusive technology provider for sports betting affiliates of FOX Sports Digital, utilizing their odds components, AI-based predictive analytics, and technical solutions on FOXSports.com and the FOX Sports mobile app.

This collaboration drives the newly launched FOX Sports Betting Hub, which incorporates FairPlay’s betting-related content and is enriched with “customized, value-added” experiences thanks to FairPlay’s partnerships with various sportsbook operators.

“With one of the largest portfolios of sports rights globally, FOX Sports holds exceptional access to live matches and international events,” stated Stuart Simms, Group CEO of FairPlay Sports Media.

“FairPlay is thrilled to collaborate with the FOX Sports Digital team, and we are privileged to cater to their millions of users, providing more engaging and insightful sports media experiences that enhance loyalty, involvement, and brand uniqueness.”

FairPlay’s AI technology and odds components furnish FOX Sports fans and bettors with real-time, data-centric insights, while the monetization frameworks being implemented generate revenue prospects for operators, sportsbooks, and digital media advertisers.

This agreement further boosts fan engagement by integrating FairPlay’s betting information technology and AI-driven tools into FOX Sports’ digital platforms. “FairPlay’s methodology allows FOX Sports digital users and fans to access tailored, data-informed betting analytics that deepen their connection to sports content,” the company elaborated.