With events occurring on multiple continents, SiGMA Group has solidified its reputation as a premier global platform for networking, discussions, and business in the iGaming sector. By uniting operators, regulators, technology providers, investors, and affiliates, SiGMA’s events serve as a measure of the industry’s evolution and market trends in each locale.

One notable event is BiS SiGMA South America (previously referred to as BiS SiGMA Americas), with its 2026 edition scheduled for April 6 to 9 in São Paulo (SP). Additionally, next year will see the introduction of a new event: SiGMA North America, set for September 1 to 3 in Mexico City.

“The efficacy of each event hinges on assembling the appropriate voices and leaders tailored for that specific market, thus ensuring that every SiGMA summit is interconnected globally while being relevant locally,” stated Cristian Robalino, Head of Marketing at SiGMA Group for the Americas.

In an exclusive interview with Yogonet, Robalino offers insights into the event organization and expectations for 2026:

Are there significant differences when organizing a trade show in Brazil compared to Mexico, or is the process relatively similar across countries?

While the foundational framework of SiGMA-related events is consistent—featuring conferences, exhibitions, and high-level networking—each market possesses unique dynamics that necessitate a customized approach. One of the key components is ensuring the involvement of influential figures and key decision-makers in the respective local markets.

Brazil and Mexico showcase distinct regulatory environments, business cultures, and levels of market maturity. Engaging leading operators, regulators, affiliates, technology providers, and investors from each area fosters relevant dialogue and guarantees that the agenda aligns with the genuine priorities of the market.

The involvement of these stakeholders lends credibility to the event, creating valuable opportunities for international participants to gain insights into local contexts.

In conclusion, while the structural framework may be similar, the success of each event relies on selecting the right voices and leadership for that market, ensuring that every SiGMA summit is simultaneously globally connected and locally pertinent.

In today’s digital age, do face-to-face discussions and networking at events like SiGMA yield results that virtual interactions can’t replicate?

Absolutely. There is a unique value in personal interaction. At SiGMA, we are focused on facilitating business growth and advancing the industry, which is why we prioritize in-person networking and interactions that transcend digital communication.

Our events aim to cultivate environments where genuine conversations can occur naturally, featuring dedicated networking lounges, curated dinners, and programs aimed at fostering business development.

Startup pitch competitions, award ceremonies, tours, and ancillary events play a vital role in uniting various stakeholders in real-time.

However, digital tools are still crucial. Platforms like SiGMA Match facilitate introductions and allow for meeting schedules to be set in advance, thereby enhancing the efficiency and productivity of in-person interactions.

These combined experiences create opportunities for organic connections, trust-building, and long-term relationship development, aspects that hold immense value in the B2B landscape and are hard to fully replicate in a solely virtual setting, due to the human interaction, energy, and social dynamics that live events offer.

How are preparations for the inaugural SiGMA North America event in Mexico City progressing, and what are your anticipations?

Preparations for SiGMA North America 2026 are underway with a strong emphasis on quality and creating a truly unique experience for the region.

From the start, the intention has been to avoid merely replicating established formats and instead curate an event delivering significant value through carefully selected speakers, distinguished participants, and content that accurately reflects the dynamics and opportunities in both the North American and Latin American markets.

Emphasis will be placed on depth rather than breadth, on conducting meaningful discussions, and on fostering an environment where genuine business transactions occur.

Mexico City is an ideal venue for this launch. It serves as a significant global business hub with excellent international connectivity, situated at the intersection of North and Latin America, and providing a unique platform for collaboration between leaders from both regions. Its growing prominence in gaming, technology, and investment, coupled with its accessibility and a dynamic business ecosystem, makes it the perfect backdrop for a new SiGMA summit.

Beyond the conference and exhibition, the event will encompass curated networking experiences, side events, award presentations, and initiatives focused on startups, all crafted to enhance engagement and cultivate valuable connections.

What can participants look forward to at BiS SiGMA South America 2026 regarding discussions, networking, and commercial prospects?

BiS SiGMA South America has firmly established itself as the largest and most popular iGaming event in Latin America, and the 2026 edition is anticipated to exceed previous years in both reach and influence. It is set to convene top-tier decision-makers from across the region and beyond, positioning São Paulo as the central hub for the Latin American gaming landscape.

From a content standpoint, the 2026 agenda will strongly emphasize market advancement, regulation, and innovation, with a particular focus on Brazil’s evolving gaming landscape and its ripple effects throughout the region. Discussions will be led by executives and experts deeply involved in policymaking, operations, and investment, ensuring that dialogues are practical, timely, and aligned with market realities.

Commercially, the event is structured to optimize business opportunities through a blend of organized meetings, curated engagements, and a vibrant exhibition area.

With increased international participation and an enhanced program, the 2026 edition promises a more robust environment for forging deals, forming partnerships, and fostering sustainable growth, further establishing BiS SiGMA South America as the standard-bearer for iGaming events in Latin America.

Which iGaming sectors are experiencing the fastest growth globally, and how is this reflected in industry events?

The iGaming ecosystem is rapidly transforming, with several sectors demonstrating impressive growth. Sports betting—especially mobile and in-play formats—continues to flourish globally, driven by the emergence of new markets and technological advancements.

Online casinos and live dealer offerings are also in high demand, propelled by the desire for more immersive and digital user experiences that captivate players. Esports betting is another dynamic sector, captivating younger, tech-savvy audiences by merging entertainment with wagering in innovative ways.

There’s also remarkable innovation in mobile-first platforms, as well as in virtual reality (VR), augmented reality (AR) gaming, and even crypto-based gaming, providing operators with novel avenues for differentiation and global reach.

At SiGMA events, these trends are mirrored in both conference content and exhibition displays, with sessions and demonstrations centered around the latest technologies, market insights, and business opportunities. Attendees gain firsthand exposure to the sectors spearheading growth and to the strategies that will shape the future of iGaming.

Is there anything else you would like to add?

Absolutely. Aside from conferences and exhibitions, SiGMA Group is dedicated to supporting the iGaming industry in various ways. The iGaming Academy offers educational programs and professional advancement, ensuring that talent remains current with the latest trends and regulations. SiGMA Play provides hands-on gaming experiences, linking participants with cutting-edge products and innovations in the marketplace.

We also emphasize Business-to-Government (B2G) efforts, encouraging dialogue and collaboration between the industry and governmental bodies to promote responsible growth and regulatory progress. Through the SiGMA Foundation, we are committed to giving back to the community by funding initiatives that create social value alongside industry expansion.

Together, these initiatives underscore that SiGMA is more than merely events and industry updates: it is a comprehensive platform constructed to educate, connect, and drive positive change across the global gaming landscape.