Published on: January 6, 2026, 08:53h.
Updated on: January 6, 2026, 09:06h.
- Toronto’s iGaming firm strikes AI partnership
- Implementing predictive machine learning to enhance player retention for operators
- Bragg aims to evolve into an “AI-first” organization by 2027
Bragg Gaming Group is embracing an innovative partnership aimed at leveraging AI technology to secure a competitive advantage by enhancing player retention and boosting operational efficiency.
The Toronto-based umanized gaming provider has revealed a collaboration with Golden Whale Productions, an Austrian data science enterprise specializing in iGaming.
Through this partnership, Bragg will leverage Golden Whale’s Foundation, its proprietary ai and machine learning model, to enhance the predictive analytics within the Bragg Player Account Management (PAM) system.
Bragg has reiterated its dedication to an AI-first strategy, focusing on deploying predictive machine learning to maximize player engagement, ultimately benefiting their operators’ financial performance.
AI-Enhanced Tools
“This collaboration marks a pivotal milestone in developing what we refer to as the Bragg AI Brain—a data-driven AI engine designed to facilitate smarter decisions and innovative products throughout Bragg’s Ecosystem,” stated Luka Pataky, Bragg’s Executive VP of AI and Innovation.
Essentially, the benefits, as expressed by Bragg, will focus on automating intricate workflows through AI-driven tools that enhance player incentives and provide customized experiences.
Eberhard Dürrschmid, CEO of Golden Whale Productions, emphasized that maximizing player retention is crucial for the sustainability of any iGaming platform.
Emphasis on Player Retention
“Our shared goal to enhance player value guarantees that we will employ the most powerful, precise, and economical predictive models available, thus establishing a new benchmark for operators in understanding and engaging with their players,” he added.
Bragg’s CEO, Matevz Mazij, remarked that the technology will aid in forecasting vital metrics, such as projecting revenue potential at 30-day, 60-day, and one-year intervals, as well as determining player churn probabilities, paving the way for effective retention strategies. These insights will be integrated into Bragg’s operational framework, providing invaluable data for marketing and operations teams.
This development is expected to result in a campaign uplift of between 6% to 20%, alongside a 20% reduction in bonus expenditures.
Bragg Gaming Group collaborates with online and terrestrial gaming operators worldwide, offering its advanced content and PAM solutions.