Published on: January 12, 2026, 11:35h.
Updated on: January 12, 2026, 11:44h.
- Banijay’s Betclic has sold its entire 53.9% interest in bet-at-home
- The identity of the buyer remains undisclosed
- A couple of executives will be departing from the company
Earlier this month, the French entertainment giant, Banijay Group, revealed that its subsidiary Betclic has divested its complete 53.9% equity in Germany’s bet-at-home.com AG for an undisclosed amount to an unnamed buyer.
In October of last year, Betclic announced its intention to sell its stake in the German sportsbook. By December 15, Betclic’s voting share in bet-at-home.com had dwindled to 2.95%.
“Banijay Group has finalized the sale of its entire 53.9% stake in bet-at-home.com AG (ISIN: DE000A0DNAY5), as announced on October 28. In light of this transaction, François Riahi, CEO of Banijay Group, and Véronique Giraudon, CFO of Betclic, have resigned from their roles on the Supervisory Board of bet-at-home AG, effective immediately,” stated Banijay in a release on January 2.
bet-at-home.com AG serves an estimated 5.8 million clients across various European nations, such as Austria, Germany, Gibraltar, and Malta—Germany being the largest economy in the Eurozone.
Banijay Sustains Significant Presence in Germany
The timing of these announcements suggests that Banijay might be divesting from bet-at-home.com to facilitate its acquisition of Tipico Group, which was announced last October.
In one of the largest sportsbook transactions in Europe recently, Banijay plans to acquire Tipico, a leading sportsbook operator in Germany, from private equity firm CVC Capital for $5.4 billion. Although not confirmed, it is possible that the sale of bet-at-home.com was a strategic move to mitigate customer overlap and regulatory challenges.
Known to bettors in France and other Mediterranean countries, Betclic’s acquisition of Tipico enhances its reach in Central Europe, including popular markets like Austria, Germany, and Poland.
Tipico divested its US operations to MGM Resorts International’s LeoVegas Group earlier this year in June for an undisclosed price.
Banijay Adjusting Sports Betting Portfolio Ahead of World Cup
The timing of this divestment may coincide with Banijay’s strategic realignment of its sportsbook holdings prior to the World Cup, scheduled for June through July.
This quadrennial international football tournament is the world’s premier event and typically results in heightened betting activity, likely highlighting the strategic importance of Banijay’s acquisition of Tipico.
Additionally, European sports betting operators could anticipate a bustling World Cup season, with teams like England, France, Portugal, and Spain expected to be popular among bettors heading into the tournament.