Published on: January 15, 2026, at 02:15h.
Updated on: January 15, 2026, at 02:26h.
- Snoop Dogg has unveiled a new sweepstakes casino
- From culinary ventures to gaming, Snoop does it all
Snoop Dogg has made his entry into the world of sweepstakes casinos. Partnering with Trivelta, a leader in social iGaming technology, the iconic West Coast rap star announced on Thursday the debut of the Dogg House Casino.
The Dogg House Casino is presented as a unique, artist-driven gaming experience that marries the excitement of online casino play with the essence of hip-hop culture. With a personalized music playlist and an engaging gaming atmosphere curated by Snoop Dogg, this cause aims to carve its niche in the evolving gaming landscape.
“For the first time, players will step into a casino crafted just as I envisioned it,” Snoop Dogg expressed. “The musical atmosphere, the overall vibe, and the gaming options—I aimed for something innovative, immersive, and enjoyable. Trivelta collaborated with Death Row Games to turn that vision into reality.”
The Dogg House Casino features exclusive music, beats, and lyrics from Snoop Dogg Radio, with new tracks released on a regular basis. Players can also select their preferred background music and access individual songs.
Dogg Coins
While often described as free-to-play social casinos, sweepstakes casinos incorporate a secondary digital currency, known as sweeps coins, that enables players to gamble for real money.
Following this model, Snoop’s sweepstakes casino grants new users complimentary Dogg Coins, allowing them to participate without financial obligation. Additionally, the Dogg House Casino facilitates the purchase of Dogg Cash, which can be played with and redeemed for cash prizes.
“Sweepstakes are a widely used marketing strategy by various brands to promote their products,” states Dogg House Casino. “From airlines to food and beverage companies, many reputable brands harness sweepstakes to connect with their audience. Similar to these brands, Dogg House Casino utilizes sweepstakes to provide real rewards while promoting its exhilarating social gaming platform.”
The Dogg House Casino emphasizes that it does not accept deposits like conventional gambling sites. Players are required to buy Dogg Coins to access the sweepstakes gaming options.
“We operate on a dual-currency strategy: Dogg Coins for casual play and Dogg Cash for sweepstakes entry,” the website outlines.
In addition to a variety of Snoop Dogg-themed slots, the Dogg House Casino offers live-dealer table games such as blackjack, roulette, baccarat, and craps. Moreover, Snoop Dogg Poker allows participants a chance to compete against Snoop himself.
New registrations are eligible for a 50% bonus on their initial Dogg Cash purchase. Daily log-ins also reward users with one dollar in Dogg Cash and 1,000 Dogg Coins.
However, residents of California, Connecticut, Idaho, Louisiana, Maryland, Michigan, Montana, Nevada, New Jersey, New York, and Tennessee will not have access to the Dogg House Casino’s sweepstakes games, as those states have prohibited sweepstakes casinos.
Opposition to Sweepstakes
The tightly regulated gaming sector, represented by the American Gaming Association (AGA), opposes sweepstakes casinos, citing their lack of consumer protections, responsible gaming features, and guaranteed payouts.
“These operators project themselves as lawful, regulated entities; however, they function outside established regulations,” AGA Vice President of Government Relations Tres York stated. “They provide scant, if any, responsible gaming tools, lack regulatory supervision, and do not offer consumer safeguards. This presents significant risks to players.”