Published on: January 23, 2026, 11:41h.
Updated on: January 23, 2026, 12:12h.
- The financial magazine aims to introduce ForbesPredict in the latter half of 2026
- This platform will not involve monetary incentives; instead, it will focus on the outcomes of Forbes articles
Forbes is set to enter the realm of prediction markets, although ForbesPredict will not involve real monetary stakes upon its launch later this year.
The esteemed financial publication announced that it plans to commence beta testing for its prediction market platform next month, with intentions to launch it to a broader audience in the latter part of this year. Forbes is collaborating with startup Axiom on this exciting initiative. Axiom’s CEO, Jeff Yam, is also a board member at the financial media outlet.
ForbesPredict allows readers to forecast outcomes related to the stories that Forbes covers. These predictions are aggregated in real time to reflect the collective viewpoint. With no financial risks involved, users can enhance their reputation by demonstrating accuracy, building a track record over time,” as stated in the announcement.
The absence of monetary stakes in ForbesPredict diverges from traditional prediction markets such as Kalshi and Polymarket.
Financial Media’s Growing Interest in Prediction Markets
Although ForbesPredict will differ significantly from a conventional prediction market experience, it exemplifies the ongoing convergence of this emerging industry with established financial media.
Kalshi, currently the largest US prediction market, recently formed a partnership with CNBC, while competitor Polymarket announced an agreement with Dow Jones earlier this month. Polymarket’s data will be featured across various digital platforms operated by Dow Jones, including The Wall Street Journal, recognized as America’s most widely-read newspaper.
For ForbesPredict, this platform serves as a means for the publication to enhance reader engagement and potentially encourage audiences to “invest” in articles without actual monetary betting.
“With ForbesPredict, we aim to strengthen our connection with audiences and shift from a focus on scale to one of engagement and loyalty,” expressed CEO Sherry Phillips in the statement. “We also believe this will keep our newsroom in tune with audience perspectives on the topics we cover, and we’re looking forward to how this informs our storytelling.”
Benefits of No Financial Stakes
Sports betting entities have often attracted potential bettors with the idea of having “skin in the game,” while prediction market platforms have embraced similar concepts with phrases like “trade on anything.”
Nonetheless, while accessibility and enjoyment don’t guarantee profitability, some participants in traditional prediction markets are discovering this fact the hard way. ForbesPredict could appeal to users seeking a prediction market experience without the financial burden of real money at stake.
“Real-money prediction markets cater to a niche audience,” stated Yam. “Forbes readers come not to speculate but to be informed. We’ve developed ForbesPredict to create a community where we can gain insights into what Forbes readers think about significant news issues.”