In 2023, it is projected that legal betting on the football championship will reach an unprecedented $1.71 billion among Americans, as reported by Legal Sports Report in collaboration with the Sports Betting Alliance (SBA). This trend highlights the ongoing growth of regulated sports betting across the United States.
According to the Legal Sports Report–Sports Betting Alliance Legal Wager Forecast, wagers on the upcoming event are anticipated to increase by 10.3% compared to last year, with more individuals opting to place bets via licensed sportsbooks rather than unregulated or offshore bookies.
This analysis offers detailed projections for wagering activities on a state-by-state basis, focusing entirely on bets made within legal frameworks. The research underlying this forecast was conducted by Legal Sports Report in partnership with the Sports Betting Alliance.
The Sports Betting Alliance comprises several legal sports betting operators in the U.S., including major players like bet365, BetMGM, DraftKings, Fanatics Sportsbook, and FanDuel.
The surge in betting activity is partly fueled by new jurisdictions entering the regulated market, such as Missouri, which approved legal sports betting just in time for Super Bowl LX. The forecast highlights that bets made through licensed sportsbooks contribute tax revenue to states and require operators to adhere to consumer protection, transparency, and responsible gaming regulations.
“This forecast demonstrates the importance of legal markets: when consumers have access to regulated sportsbooks, they rely on platforms that safeguard their data and offer consumer protections. Otherwise, they are compelled to seek out illegal offshore options that lack these protections and offer no community benefits,” asserted Joe Maloney, President of the Sports Betting Alliance.
“Legal online sports betting generates billions for states and local communities, supporting essential public services and initiatives in education and healthcare. Expanding and modernizing legal sports betting is not merely a good policy—it is vital for consumer protection and ensuring that communities reap the benefits,” he added.
Eric Ramsey, an analyst with Legal Sports Report, noted: “This year’s championship is poised to continue the trend of record revenue for the regulated U.S. sports betting market.”
“The recent launch of legal sports betting in Missouri enhances the optimistic outlook for a weekend that represents the biggest opportunity of the year for both legal sportsbooks and bettors,” he remarked, emphasizing the key role of the Sports Betting Alliance in sustaining the momentum of legal betting.
The report underscores the stark differences between regulated sportsbooks and illegal or offshore betting sites, which do not pay taxes, lack consumer protections, and operate outside state regulations.
In competitive legal markets, the forecast indicates that bettors are significantly more likely to wager with licensed operators that maintain accountability and provide safeguards.