Las Vegas attracted around 38.5 million tourists in 2025, marking the lowest annual count since the post-COVID recovery year of 2021, as per the latest data from the Las Vegas Convention and Visitors Authority (LVCVA).
This represented a 7.5% decrease compared to 2024 and was 11.4% lower than the peak of 42.9 million visitors recorded in 2016.
The end of December marked the 12th consecutive month of year-over-year declines in tourism. The city welcomed 3.1 million visitors in December, a drop of 9.2% from the previous year.
Trends in Hotel and Travel Metrics
Most visitation metrics continued to decline in December. Hotel occupancy rates fell by 5.8 percentage points to 76.1%, and the average daily room rate decreased by 5.1% to $183.87. For the year, hotel occupancy averaged 80.3%, down by 3.3 percentage points from 2024.
In 2025, the average daily room rate was $183.52, signaling a 5% drop from the previous year. Revenue per available room decreased by 8.8% to $158.62 throughout the year. Despite these declines, the LVCVA indicated that both metrics still ranked as the third-highest in history.
Harry Reid International Airport had not published passenger numbers for either December or the overall year at the time of this report. Additional indicators, such as gaming revenue in Clark County and traffic on major highways leading to Las Vegas, also witnessed declines in December.
Stability from the Convention Sector
Convention attendance remained relatively stable. Las Vegas hosted 6 million convention attendees in 2025, nearly matching the 2024 figures, but still 10% lower than the record 6.6 million in 2019. December saw convention attendance reach 306,000, up 9.6% compared to December 2024.
“Las Vegas operates at a scale unparalleled by most destinations, and 2025 demanded agility as circumstances evolved,” stated Steve Hill, president and CEO of the LVCVA. “Even in a challenging landscape, the demand for conventions remained steady, the events calendar stayed robust, and the destination adapted dynamically.”
February witnessed the lowest monthly visitor count of the year, with 2.9 million tourists, while May saw the highest at 3.4 million.
The LVCVA identified declining consumer confidence and hesitance in international travel as key factors influencing the 2025 outcomes. Hill noted a packed schedule for 2026, featuring major conventions, trade shows, and global events including ConExpo-Con/Agg, WrestleMania 42, the Formula One Las Vegas Grand Prix, and UFC International Fight Week.
In markets throughout Southern Nevada, visitor experiences varied. Laughlin saw a 7.3% increase in visitation to 1.4 million in 2025, with gaming revenue climbing 2.4% to $493.5 million. In contrast, Mesquite’s visitor numbers remained steady at 833,000, while gaming revenue rose by 7.1% to $202.4 million.