Published on: January 30, 2026, 09:55h.
Updated on: January 30, 2026, 10:09h.
- The Las Vegas Raiders highlighted in a GeoComply report on stadium-based betting activities
- 105-13% of spectators at leading NFL venues utilized betting applications during matches
- Playoff teams noted a significant surge in in-stadium engagement
A recent study by GeoComply reveals that ahead of Super Bowl LX (scheduled for February 8 at Levi’s Stadium, Santa Clara, California), significant fan engagement with sports betting operators was recorded within NFL stadiums.
Utilizing data from GeoComply Edge Stadium technology, the Vancouver-based firm specializes in location-based services, specifically for confirming user locations online, enabling them to capture authentic, on-site betting behaviors during live games and analyzing fan interactions with betting applications on-site.
Noteworthy In-Stadium Betting Insights
The technology scrutinized data from the initial game of this past regular season — a matchup between the Dallas Cowboys and the Philadelphia Eagles at Lincoln Financial Field — through to the last game of the Wildcard Weekend, where the Houston Texans faced off against the Steelers at Acrisure Stadium in Pittsburgh.
The data offers sportsbooks valuable insights into the relationship between fan engagement, the live stadium atmosphere, and betting activities — identifying which teams and venues attract the most engagement, the timing and frequency of interactions, and areas ripe for growth.
Allegiant Stadium: A Central Betting Location
This study assessed which games elicited the most in-stadium betting participation, the frequency with which fans checked their betting apps, the creation of new betting accounts at the venue level, and how engagement levels varied depending on team performance and market dynamics.
Some significant findings: 10%-13% of fans at NFL games were actively using sports betting applications, equating to approximately one in eight spectators, with between 130 and 450 new accounts registered per match — a clear indication of how live events spur customer acquisition in real time.
Moreover, there were notable spikes in engagement during playoff games. The Las Vegas Raiders, hosted at Allegiant Stadium, proved to be a distinct gambling hotspot, as indicated by GeoComply’s findings.
Missouri’s Sports Betting Launch
In terms of year-over-year growth in geolocation checks at Allegiant Stadium, it was second only to Gillette Stadium, home of the New England Patriots, with increases of 33.7% in geolocation checks and 26% in active accounts. Gillette Stadium reported figures of 34.2% and 59%, respectively.
Another highlight from the research: the rapid adoption of sports betting by fans at GEHA Field, the Kansas City Chiefs’ home ground, after Missouri’s legal sports betting market launched on December 1. GEHA Field led in new user acquisitions, averaging 525 new accounts per game, followed closely by MetLife Stadium in New Jersey with 509, and Northwest Stadium hosting the Washington Commanders at 478.
As some stadiums, like those for the Broncos and Steelers, excelled due to their competitive teams, the Raiders’ performance at 3-14 presented a unique case, as noted in a GeoComply report. Empower Field at Mile High achieved a year-over-year increase of 25.2% in geolocation checks and a 24% rise in active account growth, while Acrisure Stadium saw increases of 19.5% and 17%.
This highlights Allegiant Stadium’s position as a prime sports venue within a major gambling destination.
Engagement Metrics
In terms of engagement leaders measured by average active accounts per game relative to average attendance, Ford Field in Detroit topped the list with 13.04%, followed by Gillette Stadium at 12.56%, and Soldier Field in Chicago at 11.83%.
Ultimately, this data presents an intriguing intersection of live fan engagement, advanced technology, and betting behavior.