Date of Publication: February 2, 2026, 05:28h.

Last Updated: February 2, 2026, 05:29h.

• Brokerage firm expands event contracts beyond typical categories.
• Additional contracts expected to be introduced this week.
• New derivatives linked to advertisers and halftime performances have been added.

Robinhood Markets (NASDAQ: HOOD) has unveiled a major enhancement to its sports event contract offerings, following in the footsteps of competitors by introducing more yes/no derivatives ahead of Super Bowl LX.

The California-based financial services firm is enhancing its Super Bowl-focused event contracts by emphasizing first quarter and first half lines, alongside team totals, rather than just typical betting options such as sides and totals.

Last month, Robinhood introduced the option for prediction market clients to create their own NFL parlays, labeled as “Custom Combos.” This feature enables users to merge up to 10 components into a single bet for NFL contests. It was launched prior to the NFL divisional round, with plans to introduce even more Super Bowl derivatives this week.

Kalshi’s Continued Involvement

In November, Robinhood revealed its collaboration with Susquehanna International Group to develop its proprietary prediction markets platform, while still retaining partnerships with ForecastEx and Kalshi.

A spokesperson from Robinhood reassured Casino.org that the newly introduced Super Bowl derivatives consist of Kalshi contracts. Robinhood has significantly contributed to Kalshi’s increasing transaction volume, but there are concerns that a reduction in their partnership could affect Kalshi’s overall turnover.

As for trading volumes, the most actively traded Super Bowl contract on Robinhood as of late Monday was for the Seattle Seahawks to win—similar to a money line wager. Additionally, Seahawks quarterback Sam Darnold winning MVP has also gained popularity among Robinhood users.

Recent data indicates that bettors are quickly engaging with new contracts, including wagers on topics like a defensive or special teams touchdown, the largest lead, timing of a touchdown in the first quarter, and the chance of a scoreless quarter, among others.

Non-Sports Super Bowl Betting Options on Robinhood

For those interested in pop culture, Robinhood offers various Super Bowl derivatives, with more possibilities expected to emerge this week.

Some contracts focus on the songs Bad Bunny will perform during the halftime show and potential guest artists joining him. Others relate to advertisements, which are deemed as “bonds” in prediction market language due to the predictability of the listed advertisers, leaving little room for unexpected outcomes.

While prediction market operators can’t promote during the Super Bowl, Robinhood is permitted to do so as long as it highlights its broader investing and trading services.