Published on: February 7, 2026, 09:26h. 

Updated on: February 7, 2026, 09:26h.

• Exclusive Interview with Eric Hession, President of Caesars Digital
• Caesars offers eye-catching 18-to-1 odds for a defensive player to score an offensive TD in Super Bowl LX
• Super Bowl is the peak sign-up day for new customers at Caesars Sportsbook

Fans with a touch of nostalgia will recall the legendary William “Refrigerator” Perry, the imposing 335-pound defensive tackle for the Super Bowl-winning Chicago Bears of the 1980s. Coach Mike Ditka sometimes deployed Perry as a fullback, and he famously scored a touchdown in Super Bowl XX, propelling Chicago to a commanding 46-10 victory over the New England Patriots, becoming a pop culture icon in the process.

Little did sports bettors realize that Perry’s touchdown would ignite a trend in sports wagering that has stayed prominent, leading to Super Bowl LX tomorrow between the Patriots and the Seattle Seahawks.

Rise of Prop Betting

The Caesars Palace bookmakers ignited the modern prop betting phenomenon during the 1986 Super Bowl with the iconic 20-to-1 wager on Perry to score a touchdown against the Patriots. This bet grabbed national media attention, dropping to odds of 2-to-1, and catalyzed a new era in prop betting as Perry successfully crossed the goal line at the Caesars Superdome.

In honor of that historical moment, Caesars is presenting 18-to-1 odds for a defensive player to score an offensive touchdown in Super Bowl LX, a rare occurrence last seen when Patriots head coach Mike Vrabel achieved a touchdown in Super Bowl XXXIX against the Eagles, and the previous year against the Carolina Panthers in Super Bowl XXXVIII.

If there’s one bet that Eric Hession, President of Caesars Digital, is keen on, it’s this one.

Preparation for the Super Bowl and enhancements on their platform have been a top priority this entire season.

Innovative Prop Bets

Super Bowl LIX, where the Kansas City Chiefs faced off against the Philadelphia Eagles, was a record-setting event for Caesars Sportsbook, drawing the highest number of total bets ever recorded. This Super Bowl marked a milestone where more Same Game Parlays were placed than straight wagers, leading to an exciting forecast for the upcoming game.

Casino.org engaged in a discussion with Hession as the big event approaches. He noted that in-play betting has surged across the industry, especially on Super Bowl Sunday, where the hype encourages bettors to engage with smaller prop bets throughout the game.

At Caesars Sportsbook, a strong emphasis from their data science team is on responsiveness. For viewers participating live, it’s crucial that their bets are accepted before the game dynamics shift. By optimizing the speed of odds calculations, the likelihood of successfully placing bets increases significantly as the game unfolds. This focus on agility is essential for Caesars, especially as the Super Bowl represents the peak sign-up occasion for new clients.

Preparing Amidst Sportsbook Competition

“A crucial aspect is ensuring that our app is robust and ready to accommodate the anticipated surge in demand. This occasion is exponentially larger than a standard sporting event, capable of processing one and a half million queries per minute for pricing without issues. So the top priority is maintaining app stability and delivering an engaging experience to our users,” Hession stated.

“Our trading team has dedicated the entire football season to closely monitor new customers, better understanding their preferences, resulting in a plethora of creative betting options. Ultimately, we are offering approximately 10,000 different betting choices for the Super Bowl, ranging from traditional bets to fun exotic prop wagers, often set at just a few dollars for added enjoyment during the game.”

Competing Differently in the Market

“Competition is intense, with numerous excellent apps available. By highlighting unique advantages, such as affiliations with local venues or our premier Las Vegas properties — offering contests for free trips to Caesars Palace, for instance — we resonate with certain customer segments.”

Unique Tech Features Exclusive to Caesars

“The NFL drives a significant influx of new sign-ups. We’ve innovated with automated quick picks; upon accessing the app, users can view several tiles featuring various parlay wagers, a feature that’s proven popular among bettors. We strive to make these options more personalized, team-oriented, and accessible throughout the app.

“Additionally, when selecting a three-leg parlay, users are prompted with a suggestion for a possible fourth leg based on trends from other users who made similar selections. This flexibility allows the bettor to enhance their potential payout while remaining within their comfort zone.”

An important observation from Hession: Many recreational bettors on Super Bowl Sunday do not continue to wager throughout the year, so operators must tread carefully with promotions and sign-up incentives during this busy period. The average lifetime value of customers acquired over Super Bowl weekend tends to be relatively low.

“From a marketing perspective, we often cater to a more casual crowd,” he commented. “Therefore, post-Super Bowl, we aim to emphasize ongoing sports events like the NBA and hockey, ensuring our customers remain engaged.”