Published on: February 10, 2026, 12:11h.
Updated on: February 10, 2026, 12:11h.
- Kalshi exceeded $1 billion in trading volume on Super Bowl Sunday
- The platform’s total volume during Super Bowl week reached an impressive $2.8 billion
- Participants showed keen interest in non-sports contracts, betting $100 million on Bad Bunny’s first halftime song
Super Bowl Sunday proved to be monumental for Kalshi as its trading volume on the prediction market soared past $1 billion, showcasing an incredible 2,700% increase compared to the previous year.
Tarek Mansour, co-founder and CEO of Kalshi, reported the impressive $1 billion figure in a CNBC segment today, although some forecasts estimate Sunday’s volume at $871 million. Even this lower figure still indicates a 60% growth from Kalshi’s previously highest volume day. While the Super Bowl game attracted the majority of bettors and traders, data shows that Kalshi users also significantly engaged with non-sports contracts associated with the event.
“Kalshi users typically gravitate towards money line bets rather than props or parlays, yet they also show interest in non-sports-related bets during sports events,” noted Needham analyst Bernie McTernan. “Our data reveals that among the top seven markets on Kalshi during the Super Bowl, four were unrelated to the game itself. These included the First Halftime Song, commercial advertisements during the event, Halftime Performers, and Super Bowl Guests.”
Mansour corroborated this by stating to CNBC that Kalshi customers contributed over $100 million in volume for contracts revolving around Bad Bunny’s halftime show song and more than $45 million for agreements concerning the artists performing alongside him.
Kalshi Experienced Enhanced Pricing During Super Bowl Week
The 2025 NFL season significantly boosted activity on prediction markets; however, a common observation was that these platforms tended to offer less attractive pricing compared to traditional sportsbooks, which discouraged bettors from switching.
Recent data suggest that Kalshi has improved its offer during Super Bowl Week, making noticeable advancements in sides, totals, and in the popular parlay betting area — a space dominated by sportsbooks that heavily influence Super Bowl profits.
“Kalshi’s pre-game odds for game outcomes and over/under were more favorable most of the week, with a typical vig of 4.35% including the transaction fee, which is approximately 3% lower than DraftKings and FanDuel on average,” stated Citizens Equity Research analyst Jordan Bender in a client note. “We kept track of combos (parlays) on Kalshi by assessing the average odds and implied vig for both the over and Seattle as the favorite. The implied vig for Kalshi was 23.7%, which is 4% more competitive than pricing from DraftKings and FanDuel before transaction fees.”
The analyst also reported that Kalshi’s pre-game volume for predicting the Super Bowl winner was $361 million, which surged to $499 million by the final whistle, highlighting that bettors were actively adjusting their positions in real-time during the game— a feature not available with standard sportsbooks.
Additional Evidence of Super Bowl Success for Prediction Markets
Further indicators suggest the Super Bowl was a boon for prediction market platforms. For instance, PrizePicks and Underdog ranked among the four most downloaded sports gaming applications during the event. The former collaborates with Kalshi on prediction markets while the latter partners with Crypto.com for event contracts.
More evidence of market advantage exists for prediction platforms. Bank of America reports that bettors who placed money line wagers on the Seattle Seahawks enjoyed higher returns through Polymarket and Novig, indicating these platforms offered more attractive payouts compared to traditional sportsbooks.