Hard Rock Bet Sportsbook has introduced the H2H Global Gaming League (H2HGGL) eFootball feature on its platform, expanding its esports offerings and establishing itself as one of the pioneering U.S. sportsbooks to enable regulated eFootball betting.

This innovative product will be accessible in seven U.S. states and enhances the existing eBasketball and eSoccer betting options already available through Hard Rock Bet. The launch signifies a strengthening collaboration between SIS Group (Sports Information Services) and Hard Rock Digital, as U.S. sportsbooks aim to diversify continuous betting choices beyond conventional sports.

The H2HGGL eFootball feature will commence with two live 24/7 streams, providing over 25,000 events annually. It is anticipated to quickly expand to accommodate double that volume, bringing the total annual events from the H2H Global Gaming League available on Hard Rock Bet Sportsbook to more than 275,000.

This league is positioned as a high-integrity esports product, having attained the Esports Integrity Commission’s Gold Standard accreditation as the first esports betting offering. It showcases professional gamers competing in one-on-one matchups streamed with ultra-low latency, offering a diverse array of pre-match and in-play betting markets.

“H2HGGL eFootball provides U.S. bettors with nonstop opportunities to engage in one of the most favored sports in America,” stated Michele Fischer, Vice President at SIS Content Services. “This addition equips Hard Rock Bet Sportsbook with another appealing, commercially viable product that meets SIS’s strict integrity standards.”

SIS CEO Richard Ames indicated that the inclusion of eFootball reinforces a key vertical that has become essential to the company’s strategy as operators pursue reliable and scalable esports content.

“Our priority has always been to provide operators with trustworthy content, and this launch with Hard Rock Bet illustrates how the standards of integrity, production quality, and dependability foundational to the H2H Global Gaming League align with major global brands,” Ames said.

From the operator’s perspective, Neil Walsh, Senior Vice President of Sportsbook at Hard Rock Digital, commented on the rollout, emphasizing Hard Rock Bet’s commitment to innovation within regulated markets.

“We are thrilled to solidify our partnership with SIS and be among the first operators to present this new, continuous football experience to our players,” Walsh noted. “Integrating H2H Global Gaming League eFootball enhances our market presence and esports offerings while reflecting our dedication to delivering innovative, high-quality content to our players.”