Published on: March 13, 2026, 09:31h.
Updated on: March 13, 2026, 09:38h.
- Betsson acquires Rhino Entertainment’s B2C division in Canada along with its B2B tech assets
- USD $58.8 million paid upfront, with the remainder due within six months
- Founded in 2020, Rhino Entertainment Group runs several Canadian brands like Casino Days
Betsson AB is set to purchase Rhino Entertainment Group’s licensed B2C operations in Canada, along with a collection of B2B technology assets, aiming to strengthen its presence in the burgeoning igaming sector.
$74 Million Acquisition
The overall purchase price amounts to EUR 64.5 million (approximately USD $74.3 million). Established in Sweden, Betsson is among the leading online gaming companies globally, providing services like sports betting, online casino, poker, and bingo across 20 brands in comprehensive regulated markets.
Founded in 2020, Rhino Entertainment Group operates Casino Days in Ontario through a subsidiary, as well as Big Boost and Lucky Spins elsewhere. These brands have been licensed by Kahnawake Gaming Commission, which is based in Quebec, since 2022.
Acquisition Includes B2B Tech
Betsson is taking over Rhino’s entities that possess B2C assets, licensing, workforce, and operational capabilities tailored for those markets.
Betsson’s strategy involves penetrating new B2C markets while simultaneously enhancing its B2B sector.
The acquired business currently caters to Canadian clients and is well-situated to branch out further into additional provinces as regulatory conditions evolve,” the company stated.
Expanding into Alberta
In the B2B realm, Betsson is acquiring Rhino’s frontend and middleware technology, expected to augment licensing revenue within Betsson’s B2B segment.
This acquisition is projected to enhance economies of scale, bolster profitability, and broaden Betsson’s growth potential in both B2C and B2B domains,” the company remarked.
The assets acquired generated approximately EUR 13.7 million in earnings before interest, taxes, depreciation, and amortization in 2025. Betsson will pay EUR 51.25 million (USD $58.8 million) initially at closing, with the remaining balance paid six months later. The transaction is anticipated to finalize in Q2 or Q3 of 2026.
Betsson currently operates its Betsafe brand in the regulated Ontario market. The new Alberta regulated market is anticipated to launch this spring or summer.