Betr introduces social casino in over 30 states as ‘super app’ initiative develops


Betr has introduced its social casino offering across more than 30 states in the U.S., marking the addition of a fourth product to its platform amid increasing scrutiny over sweepstakes-style gaming models.

This rollout enhances the company’s presence with a casino-style product available nationwide. However, the regulatory focus on this segment continues to intensify. Minnesota is now advancing a ban aimed at social casinos, and Indiana has enacted legislation that restricts the sweepstakes model.

Founded in 2022 by YouTube star and boxer Jake Paul alongside SimpleBet founder Joey Levy, Betr initially launched with its daily fantasy sports offering, Betr Picks. The company has since expanded its product line to include Betr Social Sportsbook and Betr Arcade, introduced in 2025, with the social casino now completing its fourth vertical.

During a talk at the Next Summit: New York, Levy stated: “Last year at this conference, we only had Betr Picks. Fast forward a year, and we now have Betr Picks active in 34 states, Betr Social Sportsbook in 32 states, Betr Arcade in 38 states, and we’ve soft-launched our social casino. So, we’ve effectively transitioned from a single nationwide gaming product to four, all within one app featuring a unified wallet.”

The company is streamlining its offerings into a unified platform with a single account and shared wallet, although availability varies depending on the state. This strategy mirrors similar “all-in-one” initiatives recently put forth by DraftKings, which unveiled a new “Super App” integrating the company’s various verticals into a cohesive experience.

Betr is also gearing up to launch a fifth product, Betr Predictions, in collaboration with Polymarket. Levy indicated it would represent “the fifth pillar” of the company’s overall “super app” strategy.

Levy remarked at the conference: “We are truly pioneering the super-app approach. With the social casino feature, we maintain an edge by providing a nationwide casino-like experience. Today’s consumers prefer not to download multiple apps with different wallets, as it creates excessive friction.”

The push into prediction markets comes amid challenges in the sector. Nevada recently halted Kalshi’s offerings, while groups such as Gambling Is Not Investing and legislative initiatives like the Bets Off Act have expressed concerns.


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