Bet365 has proudly unveiled its online sportsbook and casino in Michigan, marking its arrival in the 17th state within the U.S. as the company actively pursues its North American growth.
This launch comes after gaining approval from the Michigan Gaming Control Board (MGCB), which has designated bet365 as the newly authorized internet gaming and sports betting platform provider for the Little Traverse Bay Bands of Odawa Indians, operators of Odawa Casino.
In light of the recent withdrawal of PokerStars from the Michigan market, bet365 is set to take over platform operations. The company has fulfilled all licensing and regulatory prerequisites established by the MGCB.
“This approval demonstrates our unwavering commitment to ensuring integrity, transparency, and consumer safety within Michigan’s online gaming and sports betting environment,” stated MGCB Executive Director Henry Williams. “We are thrilled to welcome bet365 as the Tribe’s new platform provider and anticipate the Little Traverse Bay Bands of Odawa Indians continuing to deliver a safe, responsible, and enjoyable betting experience for players state-wide.”
With the green light, bet365 is now empowered to present both internet gaming and online sports betting on behalf of the Tribe. The MGCB affirmed that this aligns with broader initiatives to uphold a secure and well-supervised online gaming atmosphere within the state.
The company also revealed a new collaboration with the Detroit Tigers, securing its status as an Official Sports Betting Partner of the Major League Baseball team.
Users in Michigan can now access bet365’s betting platform, which features competitive odds, early lines, and live wagering capabilities. Among its standout offerings is the “Early Payout” feature, enabling bettors to cash out their winnings before a game concludes, provided their team has a substantial lead.
The platform also encompasses an online casino experience, showcasing features like the “Prize Matcher,” a daily promo that gives players the chance to win prizes valued up to $5,000 weekly.
As part of the launch, bet365 has rolled out attractive promotional offers for new users, including a “Bet $10, Get $365” sportsbook bonus along with a casino package boasting up to 1,000 free spins and a deposit match of up to $1,000.
“We’re enthusiastic about bringing bet365 to Michigan and providing an enhanced betting experience,” remarked Trip Stoddard, Head of Business Development at bet365. “This market is mature with savvy fans, and we’re confident that our product will stand out.”
As part of its strategy for market entry, bet365 is forging alliances within Michigan’s sports and entertainment sectors. Beyond the Tigers, the company has also partnered with the Detroit Red Wings and 313 Presents.
The agreement with the Detroit Tigers encompasses branding placements at Comerica Park, integration into broadcasts, and initiatives for fan engagement such as ticketing and merchandise programs. Additionally, bet365 will act as a presenting sponsor for Tigers coverage on Detroit SportsNet.
Bet365 asserts that its Michigan launch is indicative of its broader strategy to expand throughout all regulated U.S. markets and to challenge established sportsbook operators by offering a unique product experience.