Published on: May 6, 2026, 02:21h.
Updated on: May 6, 2026, 02:21h.
- Odditt is set to unveil a B2B sports betting service
- The platform aims to enhance parlay betting with engaging narratives and statistics
- Odditt criticizes conventional sportsbooks for their lackluster odds presentation
The innovative team behind Betflow is launching a B2B solution that merges storytelling with parlay betting.
On Tuesday, Odditt, based in Las Vegas, announced its B2B betting content platform is now commercially available. Utilizing the same technology as Betflow, a consumer-focused app designed to connect online bettors with their desired parlays, Odditt empowers sportsbooks to animate over 100,000 parlays each day.
Parlays, which combine several events into one bet, offer high-risk, high-reward opportunities. They appeal to consumers as a small wager can yield substantial returns, while sportsbooks find them profitable due to their favorable margins.
Odditt recognizes that users find current parlay presentations from sportsbooks tedious. Their B2B integration infuses storylines, statistics, historical data, and additional insights to enhance entertainment value and engagement for bettors.
Addressing Engagement Challenges
Odditt’s initial offering, Betflow, allows users to browse through 100,000+ daily parlays enriched by the same engaging content that Odditt aims to provide directly to sportsbooks. While Betflow acts more as an intermediary, it connects bettors with desirable bets and is not classified as a sportsbook.
Since its launch last fall, Betflow has attracted approximately 6,000 users. Odditt is now focusing on providing its parlay content straight to sportsbooks.
According to Odditt’s co-founder and CEO Matt Bresler, the current odds presentation by sportsbooks is far from optimal. His platform integrates supporting narratives, statistical trends, trivia, and storytelling.
Many operators recognize this challenge. We created the vital layer that connects odds feeds with end users. When every bet includes context, the entire sportsbook experience becomes more vibrant,” Bresler commented.
Bresler also pointed out that sportsbooks invest billions in user acquisition only to present odds in a format akin to a spreadsheet.
“The standard interface provides zero content, narrative, or incentive to explore,” mentions Odditt’s website.
In contrast, Odditt’s parlays are filled with context and storytelling. For instance, rather than simply presenting a parlay on whether Detroit Pistons forward Isaiah Stewart will score at least 9.5 points and secure 9.5 rebounds, Odditt contextualizes it as follows:
I. Stewart has surpassed 9.5 points + rebounds in 32 out of 38 games this season held in large arenas (with a capacity of 20,000 or more for NBA matches).
This Stewart parlay refers to a hypothetical match against the Cleveland Cavaliers in Detroit, where the Pistons’ home, Little Caesars Arena, can accommodate over 20,000 fans.
Odditt in Search of Investors
While revealing its B2B product, Odditt announced it is in the middle of a $1.5 million seed funding round to expedite integrations and enhance sales and engineering capabilities.
Odditt and Betflow generate daily content overlays for 115 different sports leagues across 45 nations.