Published on: May 11, 2026, 02:35h.

Updated on: May 11, 2026, 02:35h.

• Kalshi’s inaugural prediction market alliance with Madison Square Garden
• Renaming of the sixth-floor concourse to “Kalshi Concourse”
• Interactive digital elements for Kalshi throughout the arena

Kalshi has officially been designated as the Prediction Market Partner of Madison Square Garden (MSG), as announced on Friday.

Long-Term Agreement

This partnership between Kalshi and Madison Square Garden Entertainment Corp is set for multiple years. As part of this agreement, the sixth-floor concourse will now bear the name Kalshi Concourse.

“Madison Square Garden stands as an iconic pillar in New York’s cultural saga, and we are incredibly excited to become a part of the MSG family. Both MSG and Kalshi are aligned in their aim to engage audiences with their deepest interests—be it in the realms of pop culture, sports, music, or entertainment,” stated Adam Barrick, Head of Sports Partnerships at Kalshi.

Often referred to simply as “The Garden,” this arena opened in 1879 and is a quintessential New York landmark, situated above Penn Station in Midtown Manhattan.

A New York Landmark

The venue serves as the home turf for the NHL’s New York Rangers and the NBA’s New York Knicks. Additionally, MSG is a nucleus for concerts, boxing, UFC matches, and various significant events throughout the year, welcoming millions annually.

In conjunction with the prominent branding on the concourse, which will reach millions of fans visiting the arena year-round, Kalshi plans to implement engaging digital experiences on the concourse to foster interaction with the brand.

Beyond just the concourse presence, Kalshi will be woven into the overall customer engagement experience through several touchpoints, including digital displays outside the venue. The famous MSG marquee on 7th Avenue will be a central aspect of this visibility, alongside LED signage featured in the venue itself.

MSG’s Iconic 7th Avenue Marquee

Kalshi will also have a presence within MSG Network through targeted advertising and branded content.

“By merging the prestige of The World’s Most Famous Arena with Kalshi, we’re offering fans a unique opportunity to experience both brands, and we eagerly anticipate the collaborative potential this exciting partnership holds,” expressed Doug Jossem, Executive Vice President of Global Sports & Entertainment Partnerships at MSG Entertainment.

Besides MSG, the entertainment portfolio of MSG includes other renowned venues like Radio City Music Hall, Infosys Theater at Madison Square Garden, and the Beacon Theater.