Bet It Drives, powered by GR8_TECH, achieved Bronze in the Branded Podcast category at the prestigious 18th Annual Shorty Awards.

Diverging from conventional studio and remote interview setups, Bet It Drives uniquely positions its guests inside a moving car, steering clear of any set agenda, thus paving the way for spontaneous, unscripted dialogues.

Shot in prominent European cities such as London, Lisbon, Rome, and Barcelona, the podcast has showcased leading figures from the iGaming sector, including Clarion Gaming MD Alex Pratt, SBC founder Rasmus Sojmark, and SiGMA founder Eman Pulis, accompanied by executives from top operators and suppliers.

Now in its fourth season, Bet It Drives has amassed over 2 million views on YouTube and garnered features in more than 280 media outlets, solidifying its status as one of the most well-known podcast brands in the gaming industry.

“Bet It Drives was created to disrupt the conventional and mundane storytelling methods prevalent in our industry,” says Yehen Krazhan, host of Bet It Drives and CSO of GR8_TECH. “We aimed for discussions that brim with personality, tension, and unrivaled insights. The recognition from the Shorty Awards validates that audiences crave bold, authentic content that is simply unmissable.”

Junmian Sun, Managing Director of the Shorty Awards, emphasized that the winners of this year focused on establishing genuine audience connections instead of merely chasing superficial engagement statistics.

“We’re witnessing a transformative period where digital is centered around owned ecosystems rather than rented platforms,” he remarked. “The most successful works we honor today have excelled in creating environments where audiences feel acknowledged and valued, rather than just targeted.”

The winners are determined by the Real Time Academy, which includes leaders from renowned brands and organizations like the NFL, Abercrombie, Target, Nike, Airbnb, Pinterest, Google, Lenovo, and others.