Legislators in New Jersey have progressed three significant gambling legislation designed to enhance consumer safeguards within the state’s online sports betting and iGaming sectors. These measures focus on issues such as sportsbook account limitations, gambling advertising standards, and self-exclusion protocols.

The Senate State Government, Wagering, Tourism & Historic Preservation Committee endorsed these bills as part of a comprehensive initiative in 2026, aimed at mitigating gambling-related issues in one of the most expansive regulated online gambling environments in the U.S.

One key initiative, Senate Bill 3419, mandates that sports wagering entities formulate and publicly disclose regulations governing limitations on customer betting accounts, subject to approval from the New Jersey Division of Gaming Enforcement (DGE).

This legislation requires sportsbooks to notify customers in writing and provide reasons when restrictions are placed on their accounts. Additionally, operators must submit annual reports cataloging the frequency and types of restrictions enacted.

“Although limits on player accounts can aid in curbing gambling-related risks, current restrictions are imposed without any notification or justification,” stated Senator Paul Moriarty, who sponsored the bill.

“This absence of oversight allows sportsbooks to impose limits on consistently winning players solely to protect their profits, which is a blatant abuse of authority,” Moriarty continued. “Mandating sportsbooks to clarify explicit rules and guidelines for limitations will enhance accountability and ensure that only genuinely at-risk players are restricted.”

Another proposal, Senate Bill 2356, involves the DGE conducting a year-long study to analyze the impact of language in gambling promotions and advertisements.

This research will evaluate whether specific terms or phrases foster responsible gambling behavior, the effect of font size and placement on visibility, the diminishing impact of repetitive messaging, and how promotional language affects problem gamblers, those on self-exclusion lists, and minors.

Following the study, the DGE will leverage its findings to create between three and ten essential words or phrases for inclusion in casino game and sports pool advertisements, in addition to mandatory language like ‘If you or someone you know has a gambling problem and wants help, call 1-800-GAMBLER.’”