Published on: May 28, 2026, 01:10h.

Updated on: May 28, 2026, 01:10h.

• The new World Cup Hub will debut two weeks prior to the tournament’s opener in Mexico City
• Fanatics Markets launched its prediction platform in December 2025
• ADI Predictstreet is officially recognized as the Prediction Market Partner for the 2026 FIFA World Cup

Fanatics Markets, the prediction market branch of Fanatics, has joined forces with ADI Predictstreet to introduce the co-branded World Cup Hub, launching precisely two weeks ahead of the tournament’s kickoff in Mexico City.

World Cup Hub Overview

The newly launched, engaging platform will offer enhanced global football prediction markets, along with tournament updates, official player statistics, and integrated content.

ADI Predictstreet has been designated the Official Prediction Market Partner for the 2026 FIFA World Cup.

This year’s World Cup is set to feature a larger format with 48 teams, an increase from the previous 32-team structure. A total of 104 matches will take place across Mexico, the United States, and Canada, commencing in Mexico City on June 11 at the iconic Estadio Azteca, with Mexico facing South Africa.

Expanded Market Features

The championship match is scheduled for July 19 at MetLife Stadium in New Jersey.

ADI Predictstreet, headquartered in Gibraltar and launched in April 2025, is a prediction market platform focused on sports, combining fan engagement with real-time data and analysis surrounding significant sporting events. Users can make predictions on game results, tournament statistics, and player performances.

The company has teamed up with DAZN to enhance live prediction market experiences during sports broadcasts.

“We are excited to have a U.S. partner that fans recognize and trust,” stated Dimitrios Psarrakis, CEO of ADI Predictstreet. “As a global leader in sports — thanks to merchandise, memorable moments, and direct connectivity with millions of fans, their understanding of the American sports audience is unparalleled.”

Growth in the U.S. Market

“Being the primary host country for the FIFA World Cup 2026, the U.S. represents a strategically vital market, and we are eager to leverage this partnership to enhance the visibility of the ADI Predictstreet brand in the area.”

Fanatics Markets was officially unveiled in December 2025, available in 24 U.S. states, developed in collaboration with Crypto.com.

“Fanatics has been crafting something exceptional; fostering direct connections with tens of millions of fans across every team and sport that matters to them,” noted Matt King, CEO of Fanatics Betting & Gaming. “When ADI Predictstreet sought a U.S. partner, it was a natural progression considering our extensive reach. We are thrilled to provide this experience to American fans this summer. The World Cup Hub offers fans a more immersive means to stay updated on the tournament live, merging content, data, and prediction markets into one seamless experience.”

The World Cup Hub platform is accessible in 23 U.S. states and four territories.