Published on: May 28, 2026, 07:03h.

Updated on: May 28, 2026, 07:03h.

• A Las Vegas-based travel center operator is keen on reviving a significant portion of the businesses in the once-bustling town of Primm, Nev.
• LV Petroleum aims to reopen Whiskey Pete’s, previously closed by Affinity Gaming in December 2024, alongside a truck stop and retail complex nearby.
• The Primm family, the landowners, have indicated that this is just one of several proposals currently under review.

A travel center operator located in Las Vegas is stepping up as a potential rescue option for Primm, Nev., as Affinity Gaming begins winding down and 344 employees prepare for job loss.

LV Petroleum, a company managing convenience stores and gas stations throughout the U.S., announced this week to the Nevada Independent its formal intent to reopen Whiskey Pete’s. This establishment was the first of three Primm venues announced to close by Affinity in December 2024.

“We have gaming partners ready to assist,” stated LV Petroleum CEO Kristopher Roach to the Independent, mentioning that restaurants and convenience stores linked with its 76 TA Travel Centers have operations involving slot machines.

“As a company rooted in Las Vegas with thousands of employees, this location matters to us, and we see ourselves as a perfect match,” Roach expressed.

Seven months subsequent to Whiskey Pete’s closure, Affinity transitioned Buffalo Bill’s to an event-only format and recently announced the complete closure of all its Primm properties by July 4, 2026. This closure includes its only remaining active casino, Primm Valley Casino Resort; as well as the truck stop, a gas station, a Lotto store near the California border, and the employee apartments behind the casinos, which Affinity requires employees to vacate by July 6.

Aside from Whiskey Pete’s, Roach mentioned that LV Petroleum intends to bring the truck stop back under the TA Travel Center branding and keep the workforce housing operational, reviving a significant portion of Primm’s economy.

Primm’s Response: A Cautious Approach

On Thursday, the Primm family, who holds ownership of the land and leases it to Affinity, stated that the proposal is merely one of many options under consideration.

“Our family is evaluating various opportunities from multiple reputable operators experienced in managing similar hotel-casino properties in Nevada,” remarked Cory Clemetson, president of Primm South, emphasizing that claims of an impending agreement are “exaggerated and premature.”

Affinity, under the ownership of New York’s Z Capital Partners, notified state gaming authorities last week that Primm is no longer sustainable under its management and is collaborating with the landowners for a transition plan. Z Capital’s external legal counsel confirmed the receipt of LV Petroleum’s expression of interest on May 13, with the board meeting shortly after to acknowledge it.

Regulators have urged Affinity and Z Capital to keep them updated on any advancements that may secure employment and sustain operations in this struggling border community.

Currently, the future of Primm depends on the emergence of a new operator willing to put forth a viable proposal before the area risks becoming Nevada’s next ghost town.