At the 2026 SBC Summit Americas, player protection will be a primary focus. Gambling establishments throughout the Americas are increasingly urged by regulators and stakeholders to detect gambling-related issues sooner and enhance responsible gaming protocols.
The dedicated Player Protection Symposium on June 10 will delve into the industry’s strategies for safeguarding players. Operators, regulators, responsible gambling advocates, and technology partners will discuss leveraging technology, communication, and coordinated self-exclusion frameworks to evolve the sector from compliance-only measures to more proactive safeguards.
This discussion is part of SBC Summit Americas’ comprehensive six-part conference agenda, which encompasses topics such as sports betting, casino gaming, affiliation, leadership, payment systems, and regulatory considerations.
“Effective player protection is best when it is seamlessly woven into the player journey. Clear information, timely assistance, and user-friendly tools are essential before gambling issues escalate,” stated Rasmus Sojmark, Chief Executive and Founder of SBC.
“For operators, this means embedding responsible gambling principles at each step of the player’s experience—from initial engagement to ongoing support during risky behavior. This symposium aims to uncover those practices and foster safer, more uniform player interactions throughout the Americas.
Key points of discussion will include the expanding influence of technology and data analytics within responsible gambling initiatives.
One panel, titled Smarter Engagement, Safer Play: Rethinking Responsible Gaming, will explore how operators can utilize AI, behavioral analytics, and interdepartmental collaboration to identify early signs of harmful gambling behaviors and provide care throughout the consumer journey.
Panelists will feature experts such as Cristhian Cardenas (Compliance Director at Rushbet), John Parsons (Chief Business Officer for Gaming at Trustly), Paula Murphy (Head of Commercial at Mindway AI), Christopher Schroder (Director of the Colorado Division of Gaming), Phil Sherwood (Senior Director of Responsible Gaming at PrizePicks), and Adam Warrington (Vice President of Responsible Gaming at Underdog).
Another panel, Clearer Messages, Safer Players: Streamlining Responsible Gambling and Self-Exclusion through Coordinated Communication and Smarter Technology, will discuss the potential for operators, regulators, and industry organizations to unify and enhance player protection systems, especially regarding self-exclusion initiatives aimed at vulnerable gamblers.
Participants include Christopher Hebert (Chairman of the Louisiana Gaming Control Board), Tom Sage (Executive Vice President of the Sports Betting Regulators Association), Shane R. Saum (Head of U.S. Government Affairs at Dabble), Dr. Jennifer Shatley (Executive Director of the Responsible Online Gaming Association), and Michael Soll (President of the International Center for Responsible Gaming).
Apart from the conference discussions, there will be companies promoting compliance, identity verification, fraud prevention, payments, and risk-management technologies intended to create safer gaming environments. Exhibitors like Advanced Compliance Tech, GBG, GeoComply, and SEON are anticipated to present solutions focused on risk detection, identity verification, and regulatory adherence.
The SBC Summit Americas is scheduled for June 9 to June 11, 2026, at the Broward County Convention Center in Fort Lauderdale, Florida.
Those interested in attending SBC Summit Americas 2026 can register using promo code YOGOPARTNERVIP through this link.