Published on: June 4, 2026, 09:53h.
Updated on: June 4, 2026, 09:53h.
- The Potawatomi Sportsbook has been designated as the Official Sportsbook Partner of the Green Bay Packers.
- Both the Packers and Lambeau Field now proudly carry official sportsbook and casino hotel affiliations.
The Green Bay Packers are enhancing their casino collaborations with tribes in Wisconsin.
The Packers have officially recognized Potawatomi Sportsbook as their Official Sportsbook Partner, marking a multi-year contract that allows the Forest County Potawatomi Community’s sportsbook to take center stage at Lambeau Field.
As part of the agreement, the stadium’s South Gate will be rebranded as the Potawatomi Sportsbook Gate, and the sportsbook will take over as title sponsor for the Champions Club, an upscale area located on the eighth floor of the stadium’s southern end.
The naming rights don’t stop there.
The studio for the Packers’ official podcast will be renamed the Potawatomi Sportsbook Podcast Studio. Furthermore, Potawatomi Sportsbook will act as the primary sponsor for “Packers Predict,” an interactive game allowing fans to win various prizes including cash, gift cards, and signed memorabilia during game days.
“Declaring Potawatomi Sportsbook as the Official Sportsbook Partner of the Green Bay Packers represents an incredible development. This collaboration will foster significant opportunities within our community and provide fans with new ways to connect with their favorite team,” remarked Forest County Potawatomi Chairman Brooks Boyd Sr.
Expansion of Casino Partnerships
This partnership with Potawatomi marks the Packers’ second significant marketing agreement with a Wisconsin tribe. In 2019, the team designated Oneida Casino Hotel as its Official Casino Hotel.
The Oneida Casino collaboration came after the NFL modified guidelines that previously prohibited casinos from serving as official team sponsors. Nevertheless, the Oneida Nation had been collaborating with the Packers since 2002, when the east gate of Lambeau was renamed the Oneida Nation Gate. From 2002 to 2019, Oneida was restricted from promoting its casino operations at Lambeau.
Recently, the Packers and Oneida Nation renewed their partnership, revealing that the multi-year extension will enhance the Oneida Casino Hotel’s visibility at Lambeau.
The Oneida Casino Hotel will receive prominent advertising space within the Packers mobile app, and it will sponsor the Packers Fan Cam, which enables attendees to zoom in on a static image of the stadium to locate their own photos.
This partnership has provided substantial benefits for both Oneida and the Packers,” mentioned Oneida Nation Chairman Tehassi Hill. “We recently discovered that our collective economic impact on this region reaches a billion dollars, a feat that can partly be attributed to successful business partnerships like this. The Oneida Nation Gate stands as a proud symbol for us, prominently situated on Oneida Street.”
The Oneida Casino Hotel will additionally oversee a weekly sweepstakes event.
Upcoming Online Betting Options
The Potawatomi and Oneida tribes are actively targeting Packers fans as they prepare to launch their online sports betting platforms. Kambi Group will serve as the third-party provider supporting both the Potawatomi Sportsbook and Oneida Sportsbook.
In April, Wisconsin Governor Tony Evers (D) authorized legislation permitting the state’s 11 gaming tribes to conduct online sports wagering.
This new online sports betting law expands tribal gaming through a hub-and-spoke framework, ensuring that sportsbook technology remains on tribal territory. Consequently, federal Indian gaming legislation mandates that at least 60% of the online sportsbook’s earnings must be retained by the tribe rather than distributed to third-party agencies like DraftKings or FanDuel.