bet365 has introduced bet365 Fantasy Sports, a no-cost mobile game accessible to individuals aged 18 and older across the United States and Canada, with the exception of Washington state.
The application, created in collaboration with LOW6, merges fantasy sports competition with collectible athlete card packs and actual player statistics. Users can open in-app player packs, gather athletes over time, gather and utilize coins, assemble lineups, train athletes, and compete on division-based leaderboards.
The product’s launch is strategically timed before the 2026 FIFA World Cup, positioning bet365 to leverage this significant sporting event. Soccer is the most wagered sport globally and forms a vital component of bet365’s clientele.
“We’re excited to unveil the bet365 Fantasy Sports app across North America in anticipation of the World Cup, an event our fans cherish,” said Trip Stoddard, Head of Business Development at bet365.
“Fantasy sports provide a novel way for users to engage with their favorite sports. By integrating real player statistics with the thrill of collectible pack openings, we’ve crafted a unique, immersive experience that allows bet365 to connect with our audience during one of the most significant events in global sports.”
A standout feature of the app is its training function, enabling users to utilize in-game coins to enhance player stats and optimize lineup performance. This feature aims to introduce a strategic aspect as users progress through divisions and engage with real-time sports seasons.
The platform also offers incentives for outstanding performances, a refer-a-friend option, subscriptions for extra coins, enjoyable off-season mini-games, year-round competitions, and a seamless ad-free experience. According to bet365, the app caters to both casual sports enthusiasts and serious fantasy players.
LOW6, known for creating sports betting and gamification tools, assisted in the development of this app as bet365 ventures further into interactive mobile gaming centered around significant sports events.
Josh Turk, Chief Strategy Officer at LOW6, remarked: “bet365 has established one of the most reputable sports betting platforms worldwide by continually providing exceptional experiences for sports fans. With bet365 Fantasy Sports, we’re eager to enhance fan engagement beyond traditional betting and delve into a new realm of interactive mobile gaming entertainment.”
“Together, we’ve crafted a PvP mobile gaming experience that prolongs the excitement of the world’s premier football event beyond matchday, creating fresh avenues for fans to engage, compete, and celebrate during the complete span of the 2026 FIFA World Cup.”
In a separate initiative, bet365 sportsbook will offer various promotions during the World Cup, including its Early Payout Offer, which rewards customers if their chosen team leads by two goals. Additionally, the sportsbook will provide its Open Account Offer, which includes a “bet $10 get $365 in bonus bets” promotion, and the Sub On Play On option, where a bet is transferred to a substitute if the original player is replaced, maintaining the same odds.