Stephen Crystal, the visionary behind SCCG Management, has been selected as one of the 10 distinguished industry advocates for SiGMA North America 2026, marking the event’s debut in Mexico City.
The summit is slated for September 1-3 at Centro Banamex and is projected to draw around 4,000 attendees, including 1,000 operators, over 150 speakers, and more than 200 exhibitors and sponsors.
The ambassador initiative acknowledges executives and leaders from North and Latin America who will play a crucial role in positioning the event as a significant center for the iGaming community. Crystal joins fellow ambassadors such as Javier Troncoso (InsightPlay.ai), David Fica (Land Vegas Group), Fellipe Fraga (Stellar Gaming), Iliana Maria Pineda Echeverri (Wplay), Fernando Garita (Kabata Group), Juan Pablo Barahona (BETBY), Elizabeth Maya Cano (Cornazar), Gonzalo Perez (Apuesta Total), and Rosa Ochoa (Blue Global Gaming).
“Mexico City is both the ideal venue and timing for a summit of this nature,” Crystal commented. “The gaming markets in Latin America are evolving swiftly, regulatory frameworks are being established, and companies in these regions require a dedicated platform that connects North and South.”
Crystal is also set to join a panel discussion on the second day of the event, titled “Regulation and Revenue: Analyzing North America’s State and Provincial Affiliate Ecosystem,” which aims to explore the maturation of affiliate structures within regulated gaming landscapes.
SiGMA North America is the organization’s inaugural event in Mexico City, following the BiS SiGMA South America conference hosted in Sao Paulo earlier this year. These two gatherings create pivotal networking opportunities for stakeholders in both Spanish and Portuguese-speaking gaming sectors across the Americas.
The summit in Mexico City will be succeeded by the SiGMA Affiliate Retreat in Cancun from September 4-6 and the Affiliate World Americas event from September 7-8, together forming a comprehensive series of industry-focused gatherings centered on affiliate marketing and business growth.
The three-day conference will showcase a trade exhibition, conference sessions, the SiGMA Pitch North America startup competition, the SiGMA North America Awards, networking opportunities, and VIP programming.
SCCG Management boasts operations in over 50 jurisdictions and specializes in advisory and business development services across various sectors including sports betting, iGaming, tribal gaming, payment solutions, media collaborations, and international market expansion.