As the SBC Summit Americas united operators, suppliers, and affiliates from around the continent, TaDa Gaming made its way to Fort Lauderdale to leverage its growing influence in both North and Latin America. The company utilized this occasion as part of its “One Beat Ahead” roadshow, presenting its latest game portfolio and exploring opportunities within newly regulated markets.
In a discussion with Yogonet, Heitor Langa, Business Development Manager at TaDa Gaming, elaborates on the company’s localization strategy in the Americas, the swift development of Brazil’s regulated market, the rising popularity of shooting games, and how collaborations with major operators like FanDuel and DraftKings are shaping their growth trajectory in the region.
At SBC Summit Americas, what were TaDa Gaming’s main objectives, and what insights did you gather from this year’s event?
Our primary goal at SBC Summit Americas was to enhance awareness of our successful ventures in both the U.S. and Latin America, especially in regions including Brazil, Mexico, Venezuela, and Peru.
Our “One Beat Ahead” strategy facilitates a deeper understanding of player preferences across these territories. Attendees visiting our booth witnessed the effectiveness of our localization approach and how it not only propels TaDa Gaming’s growth but also bolsters the success of our operator partners.
Having established a solid foothold in both the U.S. and Latin America, what differences exist in player preferences across these regions, and how does that inform your localization efforts?
Insights from our research in North America reveal a strong preference for immersive gameplay, extended gaming sessions, casino-style mechanics, and familiarity with game elements. This research was pivotal in the development of titles like Fortune Zombie and Fortune Zombie 2, which have enjoyed remarkable success in the market.
Conversely, players in Latin America typically gravitate towards faster-paced experiences, immediate reward systems, vivid visuals, and cultural themes. For example, Brazilian players favor content that mirrors their cultural backdrop, and preferences vary further in the Mexican and Peruvian markets.
Our aim is to curate content customized for each locale. We modify themes, mechanics, and experiences to align with regional player expectations, ensuring optimal engagement.
With Brazil emerging as one of the most prominent regulated gaming markets globally, how crucial was it for TaDa Gaming to be early certified providers, and how has the market transformed in the past year?
Being among the first certified providers has provided us a significant first-mover advantage, showcasing our dedication to regulation and compliance. It has also conveyed a robust message to our partners about our readiness to support the market from the get-go with certified content and a diverse game portfolio.
Brazil has rapidly become one of the fastest-growing regulated markets in the world. Stricter licensing, compliance, and responsible gaming regulations have prompted some businesses to exit while encouraging operators to collaborate with fully certified suppliers like TaDa Gaming.
You highlighted new titles such as Devil’s Treasures and Fortune Zombie 2 at the event. What can both operators and players anticipate from these new releases?
Players can expect exceptionally engaging gaming experiences.
Devil’s Treasures exemplifies our relentless innovation in slot games, while Fortune Zombie 2 builds upon our successful shooting-game format, incorporating multiplayer features, four weapon options, in-game avatars, and accelerated reward cycles aimed at enhancing engagement.
Both titles showcase our dedication to localization and the creation of high-performance content tailored for regulated markets across the Americas.
Shooting games are increasingly becoming a key segment for the company. What makes this format so appealing to players, particularly in North America?
In North America, players are already comfortable with shooting game mechanics, making this format highly approachable. Games like Fortune Zombie and Fortune Zombie 2 cater to players’ cravings for active participation, allowing them to aim, shoot, and compete within a social multiplayer framework.
Through our partnerships with operators, we’ve successfully broadened awareness of this genre and integrated shooting games into the mainstream.
I also see that player preferences are undergoing a shift. While gambling has long been a staple in the U.S., newer generations seek more interactive and engaging experiences than traditional slots alone can provide. This creates an opening for innovative formats like shooting games to take hold.
With established collaborations with major operators like FanDuel and DraftKings, what insights have those partnerships provided regarding success in regulated U.S. markets?
Working alongside leading U.S. operators has reinforced the crucial need for localization expertise and a thorough understanding of state-specific regulatory requirements.
Top-tier operators demand excellence in analytics, scalability, and player engagement. The competitive landscape in regulated U.S. markets is driven by data and performance metrics.
Moreover, technical performance holds immense significance. These partnerships have enabled us to consistently enhance our products, infrastructure, and operational excellence to align with the expectations of the industry’s leading operators.
Looking ahead beyond SBC Summit Americas, what are TaDa Gaming’s primary growth objectives throughout the Americas in the upcoming months?
Our immediate priority is further expansion in regulated U.S. markets as we strive for our goal of achieving 10% month-on-month GGR growth in the country.
Simultaneously, we’re solidifying our presence in emerging jurisdictions such as Argentina, Chile, and Peru, while continuing to expand localized content throughout Latin America, including Mexico.
We’re actively seeking broader partnerships with leading operators and aggregators while investing in compliance, certification, and technical capabilities to support our next growth phase.