Circa Resort & Casino, the D Las Vegas, and Golden Gate Hotel & Casino have announced that their “At Par” promotion has attracted 75,000 Canadian visitors since its launch last January.

This initiative, which runs until August 31, allows Canadian patrons to receive USD $1 in value for every CDN $1 spent at participating options for gaming, accommodation, beverages, and entertainment.
7,500 Nights Booked
This morning, the exchange rate stood at CDN $1.42 for USD $1.00.
The promotion has led to over 7,500 hotel room bookings and has generated more than $15 million in slot play, as reported by the three properties.
Guests are not required to stay at one of the three hotels to partake in eligible gaming, beverage, or entertainment offers.
World Cup Viewing Celebration
Tomorrow, BarCanada at the D will host a complimentary open-bar viewing party for the Canada vs. Morocco World Cup Round-of-16 soccer match, with attendees dressed in Canadian colors eligible for free drinks.
“The feedback from our Canadian guests has surpassed our expectations,” said Derek Stevens, owner and CEO of Circa, the D, and Golden Gate, in an official statement.
Last January, Stevens discussed the promotion's introduction as a strategy to address the downturn in Canadian visits to Las Vegas, which had resulted partly due to a perceived boycott of U.S. travel by Canadians amidst trade tariff policies and comments from former President Donald Trump about Canada becoming America’s 51st state.
U.S. Travel Boycott
According to a January Abacus poll, a significant minority (33%) of respondents indicated that they would hold negative views toward friends or family members who traveled to the U.S. Younger Canadians showed the strongest disapproval, with nearly half of those aged 18 to 29 expressing discontent toward U.S. vacationers among their acquaintances.
Last year, visits from Canadians to Las Vegas saw a decline of 17.4%, which is notable since Canada accounts for nearly 50% of Las Vegas's foreign tourism demographic. Overall, there was a 7.5% year-over-year decrease in Las Vegas tourist visits in 2025, marking the steepest decline since records began in 1970 (excluding pandemic years), according to Reuters.
Stevens emphasized that addressing the currency exchange rate is key to reversing the decline in Canadian visitors.
Additional Travel Incentives
Christopher Whyte, a travel agent with Freestone Travel near Toronto, praised the initiative.
“I anticipate it will attract more visitors,” he stated. “This is particularly relevant for gamblers and travelers from Western Canada."
“However, I’m not seeing much of a shift in my clients' travel plans to Vegas," he continued. “Bookings are up significantly for Europe and Asia, as well as travel within Canada. Interestingly, there is a notable increase in marketing efforts by U.S. tourism destinations (including Las Vegas) aimed at Canadian travelers, with many promotions featuring economic incentives like par dollars. It’s still too early to measure the overall impact, as U.S. travel often varies seasonally.”