BetMGM and Marriott Bonvoy are thrilled to announce the enhancement of their loyalty collaboration in Alberta. This allows qualifying players to link their accounts and convert BetMGM Rewards points into Marriott Bonvoy points, which can be redeemed for hotel accommodations and a variety of travel experiences across the globe.
The competitive regulated iGaming landscape in Alberta officially started on July 13, 2026. BetMGM was among the 22 iGaming platforms that launched that day, bringing the total to 26 operating sites in the province.
Expansion of the Rewards Program
“Our ongoing relationship with Marriott Bonvoy significantly distinguishes us and represents one of the most appealing loyalty programs in our sector,” stated Adam Greenblatt, Chief Executive Officer of BetMGM.
“By broadening this initiative, we empower Albertans to engage with a premium loyalty program offering remarkable flexibility in points redemption. This is yet another way we provide exclusive value that players won’t find elsewhere.”
Advantages for Alberta Players
This partnership is accessible to qualifying customers in Ontario as well, where BetMGM has been offering regulated sportsbook and iGaming solutions since the market’s inception in April 2022.
The rewards initiative made its debut in the U.S. in 2024.
Long-standing traditional casino loyalty programs have commonly provided hotel incentives and bonuses. However, the BetMGM and Marriott Bonvoy partnership integrates one of the most extensive travel loyalty schemes directly into Canada’s regulated online gaming environment.
BetMGM Gains Traction
BetMGM is actively operating in 31 markets, encompassing both mobile and retail platforms.
It has been an eventful week for BetMGM in Alberta. The iGaming provider also revealed that the Game of Thrones slot has been launched at BetMGM Casino in Alberta, marking the second Canadian market introduction after its debut in Ontario this past April.
The company reported that the title has achieved “record-breaking engagement and performance metrics.” Eilers & Krejcik Gaming has ranked Game of Thrones as fifth among Canada’s top-performing new online casino game releases.
Overview of the Game of Thrones Slot
This slot, developed by Blueprint Gaming, draws inspiration from the acclaimed HBO series that aired from 2011 to 2019.
At the heart of the gameplay is Blueprint’s innovative Money Collect mechanic, which evolves with player progression. Engagement kicks off with the Night’s Watch Collect feature. Players can then unlock the emblems of Westeros’ most powerful houses—House Stark, House Baratheon, House Lannister, and House Targaryen—each introducing unique modifiers that enhance prize collection and enrich gameplay.