Sportsbook provider Altenar will be participating in G2E Las Vegas 2026 as part of its expansion in North America.

The event will offer Altenar the opportunity to engage with operators, platform providers, and industry partners to discuss sportsbook growth strategies, product innovation, and the dynamic landscape in the United States and Canada.

Most recently, DAZN Bet expanded into the regulated Canadian provinces of Ontario and Alberta in collaboration with Altenar. “Following successful collaborations in other regions, DAZN Bet has chosen to continue expanding in North America with Altenar, showcasing the strength of the partnership and confidence in Altenar’s proven delivery capabilities,” the provider stated.

“The blend of proven technology, regulatory expertise, and quantifiable operator growth is increasingly critical for US operators striving for sustainable success in a highly competitive market,” added Altenar.

Altenar’s sportsbook platform emphasizes flexibility, stability, and scalability, with a focus on rapid integration, customization, trading performance, and tools to enhance player acquisition, engagement, and retention.

Ongoing product development and hands-on operational support have enabled clients to thrive in both established and emerging regulated markets, the company noted.

Matthew Ferrara, Sales Manager at Altenar, emphasized: “North America stands out as one of the most fiercely competitive sportsbook markets globally, where operators are seeking partners who can help them differentiate themselves in a crowded field.

“Our track record illustrates that Altenar can provide scalable technology, localized solutions, and operational flexibility necessary for sustained growth. We believe these strengths are particularly relevant for operators in the US market, underscoring the significance of G2E Las Vegas for us.”

Altenar’s sales and business development team will be available throughout G2E Las Vegas 2026 to explore partnership opportunities, market expansion plans, and the latest developments in its sportsbook product suite.

Attendees are encouraged to schedule a meeting with the Altenar team during the exhibition to discover how its technology, regulatory expertise, and client growth experience can support sportsbook ambitions across North America.