DraftKings recently announced new initiatives to promote responsible engagement and increase awareness of tools and resources for making informed decisions and engaging responsibly.

The efforts include a digital advertising campaign featuring Kevin Hart and Nick Jonas to promote responsible engagement, a PGA TOUR sweepstakes to promote customer engagement with responsible features, the launch of Gamalyze American Football in collaboration with Mindway AI, and new custom cool-off options for customers.

These initiatives are part of DraftKings’ commitment to responsible engagement and providing players with accessible tools for making informed choices about their gaming experience.

Kevin Hart and Nick Jonas are featured in a new digital advertising campaign promoting responsible engagement, which launched on September 10th and reaches customers through digital channels.

The PGA TOUR sweepstakes offers customers the chance to win a trip to THE PLAYERS Championship by engaging with responsible features like My Budget Builder and My Stat Sheet.

Gamalyze American Football is a new gamified responsible engagement experience for American football fans, expanding on DraftKings’ previous collaborations with Mindway AI.

Custom cool-off options give customers the flexibility to choose a cool-off period of any length between three and 364 days, enhancing DraftKings’ suite of budget and controls tools.

Overall, DraftKings continues to invest in tools and resources that promote responsible engagement and provide customers with the information and options they need to play responsibly.



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