According to InGame, bet365 has withdrawn from the American Gaming Association. Their name has been removed from the membership roster, where it had been listed as recently as February. This action aligns bet365 with other organizations like DraftKings, FanDuel, and Fanatics Betting & Gaming, all of which have distanced themselves in recent months.
These earlier exits were prompted by an increasing rift regarding prediction markets and sports event contracts. The AGA has firmly opposed such offerings, clearly distinguishing between companies that venture into this space and those adhering to state-regulated gambling guidelines.
“Our stance is unequivocal: sports event contracts constitute gambling, which falls under the jurisdiction of states and tribes,” remarked AGA President and CEO Bill Miller in a member letter from December. “By 2026, we will steadfastly protect this framework and maintain state authority and tribal sovereignty.”
DraftKings and FanDuel made their exits in November, followed by Fanatics in December after the gap widened. At that time, all three were already in the process of launching or had plans for prediction products.
bet365 has yet to submit an application to the National Futures Association for approval to engage in prediction markets. However, this exit could pave the way for future involvement via collaborations or acquisitions. The company currently does not provide prediction markets or betting exchange services in any regions where it operates.
Operating primarily online from the United Kingdom, bet365 has minimal presence in physical casinos, offering sportsbooks at a select number of third-party locations. Its reach extends across various U.S. jurisdictions, Ontario, Europe, and Brazil.
Casino giants like Caesars, MGM Resorts, and Penn Entertainment have opted out of prediction markets, pointing to regulatory risks associated with physical assets and licensing. Online-centric companies, including DraftKings, FanDuel, and Fanatics, along with daily fantasy sports entities like PrizePicks and Underdog, have been more inclined to enter this space.
Underdog recently exited the North Carolina sports betting market after debuting its prediction product and has expressed that prediction markets will be its primary focus moving forward.
Hybrid operators have encountered internal conflict. BetMGM, a collaboration between Entain and MGM Resorts, has chosen against delving into prediction markets. CEO Adam Greenblatt characterized this scenario as a “conflict,” affirming that the company would retain memberships in coalitions that include participants in such products.
Earlier this year, OpenBet and Sportradar also ended their AGA memberships, as more clients began to explore the prediction market sector, though neither firm has publicly disclosed their reasons for leaving.