Published on: January 2, 2025, 04:12h.
Last updated on: January 2, 2025, 04:12h.
Aristocrat Interactive has announced its expansion in the licensed Ontario iGaming market through the launch of Betiton. Betiton is using Aristocrat Interactive’s iGaming White-Label solution, marking the fourth market entry for Betiton on the Aristocrat platform.
Expansion of Ontario Footprint
MagicRed Casino is the other regulated digital casino brand in Ontario using the Aristocrat Interactive iGaming White-Label solution, providing solutions to independent online casino operators.
Betiton’s entry into Ontario demonstrates our dedication to assisting clients with the technology and services necessary for a successful entry and growth in regulated markets,” said Jonathan Chilton, Managing Director of Aristocrat Interactive iGaming White-Label. “We are thrilled to support the launch of Betiton in Ontario and anticipate them delivering an exceptional gaming experience to players in the area.”
Digital Casino Domination
Ontario is one of the larger iGaming markets in North America, with 50 licensed operators and 82 gaming websites (72 of which are casinos). The market performance report for the province, issued by iGaming Ontario in the last week of October (for Q2 of the 2024-25 fiscal year, ending Sept. 30, 2024), indicated that casinos dominate the landscape, accounting for 86% ($16 billion) of total wagers and 75% of gaming revenue ($553 million).
Therefore, Betiton is now deeply entrenched in a highly competitive iGaming market.
Exclusive Content Like Roxor Gaming
Aristocrat Interactive is the online real money gaming division of Aristocrat, created in 2024 through the merger of Anaxi and NeoGames businesses (NeoGames, Aspire Global, BtoBet, and Pariplay).
The company stated in a June release that its interactive business aims to establish “the new frontier of connected experiences.”
“We are excited to bring together our global teams to provide innovative solutions that will delight players and empower operators worldwide,” the release stated.
The White-Label solution includes a platform featuring exclusive content like Roxor Gaming, one of Aristocrat Interactive’s in-house gaming studios, with additional content from Wizard Games and Aristocrat Interactive coming soon for Betiton, according to a recent announcement.
Aristocrat Interactive assists operators in the real money gaming industry with platform support, risk management, customer support, retention strategies, and responsible gaming.