BetMGM has established a significant partnership as the sole online casino and sportsbook collaborator with the Las Vegas Aces, extending until the conclusion of the 2027 WNBA season. This marks BetMGM’s inaugural major alliance with a women’s professional sports organization.
The agreement encompasses visible branding at Michelob ULTRA Arena, promotional collaboration across the Aces’ social media channels, and exclusive experiences for BetMGM customers, providing perks such as courtside access to pre-game events and upscale VIP seating options.
Additionally, BetMGM has been designated as an official gaming partner of the WNBA. The brand will enjoy promotional placements during nationally broadcast games, access to tickets, exclusive experiences for VIP clients, co-branded content rights on its digital platforms, and coverage on WNBA.com/WNBABet.
Furthermore, BetMGM is working on the league’s first WNBA-themed online slot game, which will be available in regions where iGaming is legalized.
“In this exciting era of expansion for women’s sports, partnering with the WNBA and the Aces aligns perfectly with our goals,” remarked Adam Greenblatt, CEO of BetMGM. “The Aces play in our vicinity at Mandalay Bay and share our dedication to community support.”
The partnership was officially kicked off on May 27 with a ceremony at the Fountains of Bellagio, attended by executives from BetMGM, the Aces, MGM Resorts International, and the local nonprofit The Just One Project.
Aces President Nikki Fargas and BetMGM’s Director of Team & League Partnerships Molly Wurdack-Folt also unveiled the “BetMGM Steals for Meals” campaign. For every steal the Aces accomplish on home turf, BetMGM will donate $50 to assist families experiencing food insecurity in Southern Nevada.
“With our defense ranking among the best in the league in recent seasons, especially at home, the knowledge that each steal contributes to helping families in need will further motivate our team to intensify their defensive efforts.” said Fargas.
“Collaboratively with BetMGM, we anticipate hosting engaging gameday events at Mandalay Bay as well as our other locations, enabling local and visiting fans to connect with their preferred basketball teams,” added Lance Evans, SVP Sports and Sponsorships at MGM Resorts International.
During the 2024 season, BetMGM experienced a remarkable 133% year-on-year surge in WNBA betting volume. The platform has expanded its offerings to include a diverse array of betting options, covering player props, futures on the 2025 Commissioner’s Cup, and extended playoff markets.
Colie Edison, the WNBA’s Chief Growth Officer, stated that the 2024 season demonstrated substantial growth in fan engagement and, as the 2025 season progresses, they are eager to further enhance betting options and fan experiences. “Partnering with the Aces, BetMGM continues to harness the vast growth potential tapped by women’s sports and the strong connections fans forge with their favorite players and teams,” Edison explained.