Betr, the innovative gaming platform established by entrepreneur Joey Levy and the well-known boxer and influencer Jake Paul, has struck a multi-year deal with Polymarket to integrate prediction markets into its application, allowing users to trade event contracts across various fields such as sports, politics, and entertainment.
Starting this year, Betr aims to unveil prediction markets utilizing Polymarket’s infrastructure and make them accessible to its one million paying subscribers across the nation. This new feature will complement the company’s current offerings, which include Betr Picks, Betr Social Sportsbook, Betr Social Casino, and Betr Arcade.
This partnership positions Betr as one of the pioneers in the U.S. gaming sector to incorporate prediction markets directly within a comprehensive gaming application, as highlighted in a recent statement.
“Since launching Betr, we have focused on catering to the modern sports fan at scale,” said Levy, the founder and CEO of the company.
“Introducing Predictions is a significant leap toward our vision of establishing the first true nationwide real-money gaming and financial super app, merging a category anticipated to achieve $1 trillion in annual volume into a single, unified experience alongside Picks, Sportsbook, Casino, and Arcade. There’s no better collaborator than Polymarket for this expansion, considering their leadership in the field and thorough connections within the sports ecosystem.”
Prediction markets empower users to trade contracts based on the outcomes of real-life events. They are recognized in the U.S. as financial instruments overseen by the Commodity Futures Trading Commission instead of gaming regulators, which has prompted resistance from gaming authorities in several regions.
Levy asserts that this category could broaden the scope of gaming firms beyond the restrictive state-by-state regulations that govern traditional sports betting.
“I’m not completely convinced by the cannibalization narrative some claim. This is a case of expanding the Total Addressable Market (TAM),” Levy stated during an interview.
“Emergent businesses like Betr can scale nationwide and maintain the flexibility to do so through prediction markets or various other verticals or a combination of all. Our super app strategy is particularly advantageous for this.”
Regarding Polymarket, this collaboration provides access to an expanded user base as the prediction market industry picks up speed. Founder and CEO Shayne Coplan emphasized that scale is essential for mainstream adoption of the product.
“Prediction markets are evolving into a fundamental tool for forecasting the future, and scaling is vital for integrating them into mainstream culture, ” Coplan remarked.
“Betr has cultivated one of the most engaged sports audiences in the country, and their capability to connect with millions of users positions them as the perfect partner to introduce prediction markets to a vast new audience.”
This collaboration arrives at a time when activities in the prediction market sector are surging. Trading volume linked to the Super Bowl reached approximately $3.1 billion, an increase of 39% compared to the previous year, while Polymarket reported around $700 million in trading related to championship markets.
Notable platforms such as Crypto.com, Robinhood, and Coinbase have also ventured into the event contracts arena. In addition, Intercontinental Exchange, the parent company of the New York Stock Exchange, has invested $2 billion in Polymarket.
However, regulatory discussions surrounding prediction markets continue. Ismail Vali, president of Gaming Compliance International, labeled prediction markets as a facet of what he calls “innovative gambling,” where platforms exploit regulatory gray areas to attract sports betting audiences.
Integrity issues have also arisen. New traders reportedly made $1.2 million in profits on Polymarket shortly before U.S. airstrikes on Iran became public knowledge, while another trader allegedly made $1 million within 24 hours in December, prompting lawmakers to initiate an investigation by the CFTC.