Published on: December 12, 2025, 02:45h.
Updated on: December 12, 2025, 02:45h.
- Partnership with 777 enhances the launch of Bragg’s comprehensive solution in the Belgian online gaming sector
- This three-year agreement opens doors for joint ventures in online casino and sports betting across various regulated iGaming territories
- 777.nl will keep utilizing Bragg’s exclusive PAM, HUB platform for online casino and sports betting, along with FUZE engagement tools
Bragg Gaming Group has confirmed the extension of its partnership with 711 Group, focusing on its Player Account Management (PAM) platform, online casino offerings, player engagement, and gamification tools. The 711 Group operates the 711.nl brand in the Netherlands and Carousel.be in Belgium.
Additionally, Bragg has introduced the 711.be brand into the regulated Belgian online gaming market. The firm has plans to collaborate with the 711 Group for further expansions into other regulated areas in the future.
This is a three-year partnership. Bragg operates from Toronto, offering technology solutions and content for both online and land-based gaming operators worldwide. Its exclusive content library is augmented by unique titles from studio partners under the “Powered by Bragg” initiative.
“Our renewed collaboration with 711 Group for their launch in the regulated Belgian market highlights the excellence and dependability of our offerings and our turnkey capabilities,” stated Matevž Mazij, CEO of Bragg Gaming Group. “We take pride in providing a versatile, regulatory-compliant platform that empowers valued clients like 711 to effortlessly expand their operations into new jurisdictions. Belgium represents a critical regulated market for Bragg, and we are thrilled to assist 711 in their growth trajectory there.”
Bragg’s Turnkey Solution for Belgium
This agreement marks the entry of Bragg’s comprehensive solution for operators within the Belgian gaming market.
“Our partnership with Bragg has proven to be incredibly successful in the Netherlands, where their turnkey solution has delivered the robust stability and agility essential for swift market growth,” explained Gilles De Backer, COO of 711.nl. “Expanding this partnership into Belgium was a seamless transition. Bragg’s all-inclusive solution, including their platform and diverse content offerings, greatly simplifies our market entry, enabling us to focus on providing an exceptional online gaming experience to Belgian players. We look forward to achieving similar success in Belgium.”
“This move solidifies Bragg’s status as a premier tech provider in regulated iGaming sectors. It reflects our strategic goal of enhancing our high-margin PAM and content offerings internationally.”
Collaborative Efforts by RubyPlay and NorthStar
RubyPlay is solidifying its presence in Ontario through a fresh content partnership with NorthStar Gaming. Players in the region can now enjoy popular RubyPlay titles along with releases from Koala Games, a studio that operates under the RubyPlay brand.
Highlighted titles include Giga Match Moolah, Immortal Ways Diamonds, and Diamond Explosion 7s. RubyPlay obtained regulatory approval to operate in Ontario in February and continues to make strides in the market.
Whitecaps Secure Stadium Agreement at Hastings Park
Recently, we reported on the closure of the Hastings Park horse racetrack in East Vancouver, which had been operating for 130 years, along with future plans for the location. Great Canadian Entertainment has already sold off the casino segment of the business, finalizing a deal with a B.C. First Nation in November.
Rumors suggested that Major League Soccer’s Vancouver Whitecaps were interested in utilizing the site for a new stadium. Just yesterday, it was announced that the Whitecaps have signed a memorandum of understanding with the City of Vancouver to explore the development of a new stadium and entertainment hub at the site.
This framework will guide future discussions on progressing forward, as stated by Vancouver’s Mayor, Ken Sim.