Published on: October 8, 2024, 02:53h.
Last updated on: October 8, 2024, 02:53h.
Caesars Entertainment Inc. has unveiled its latest igaming platform, now live in Michigan.
Named Horseshoe Online Casino, the company described it as a mobile app and desktop platform dedicated to the iconic gaming brand.
Caesars Embraces Horseshoe Brand Legacy
The Horseshoe brand dates back to 1951, with Caesars operating ten Horseshoe locations across North America. The new platform will utilize Caesars’ network of destinations across North America to connect online gaming experiences to the company’s Caesars Rewards program.
“The Horseshoe brand is founded on a commitment to prioritize the player,” said Matt Sunderland, senior vice president and chief igaming officer at Caesars Digital. “A brand with such a rich history deserves an online counterpart that honors the legacy it has established in gaming. That’s what we’ve created with Horseshoe Online Casino.
“This launch reinforces our online casino strategy by seamlessly integrating another one of our top-class Caesars brands into the hands of players.”
Expansion plans include making the platform available in West Virginia, Pennsylvania, New Jersey, and Ontario, pending regulatory approvals.
New Gaming Platform Debuts in Michigan First
The new platform features a multi-lobby navigation layout inspired by a real casino floor layout. The lobbies include high limit slots, private live dealer tables, linked progressive jackpots, and various poker and roulette variations.
The platform offers a range of exclusive, Horseshoe-branded custom gaming titles such as Horseshoe Rising Rewards by Games Global, 2x3x Horseshoe by AGS, Horseshoe 3 Coin Cowboy by Bragg Gaming, and Horseshoe Slick Riches Lucky Tap by Design Works Gaming.
Players can earn Caesars Rewards Credit through gameplay, redeemable at Caesars destinations across North America. The platform will also offer promotions where digital players can win Caesars experiences like travel credits, restaurant experiences, VIP nightlife, and more.