Posted on: December 11, 2025, 10:00h.

Last updated on: December 11, 2025, 10:00h.

• Loto-Québec aims to enhance its online casino offerings with a new partnership
• Fennica Gaming operates under the umbrella of Veikkaus, Finland’s National Lottery
• A recent study reveals Quebec is losing billions in GGR to the unregulated gambling sector

Loto-Québec is the sole legal online gambling platform in the province, facing intense rivalry from the grey market. The key factor in their success lies in the quality and diversity of their online casino offerings.

During the recent Canadian Gaming Summit held in Toronto, a panel discussion highlighted a concerning statistic—CAD $1.97 billion in gross gaming revenue is being forfeited to the unregulated sector.

Currently, there seems to be no political initiative to launch a regulated competitive framework similar to Ontario’s, thus maintaining the existing order.

Competition from the Grey Market

The recent deal between Loto-Québec and Fennica Gaming, first covered by Canadian Gaming Business, marks another strategic effort by Loto-Québec to attract more gamblers to its platform.

Fennica Gaming, a subsidiary of Veikkaus, Finland’s National Lottery authority, specializes in omnichannel gaming solutions, including eInstants, online casino games, and electronic gaming machines, supported by an impressive in-house creative team with over 200 intellectual properties. Their games are now accessible in 17 different countries.

This partnership allows Fennica to introduce its online casino games and eInstants to the Quebec market.

Strategic Growth on an International Scale

“Our entry into the Canadian and Quebec markets marks a significant milestone for us,” stated Joni Hovi, Senior Vice President of Customers and Marketing at Fennica Gaming. “We are eager to scale quickly and deliver top-notch content to regulated markets. This launch underscores our ongoing commitment to growth and our capacity to meet diverse market demands. We look forward to collaborating closely with our customer success team to ensure the appropriate offerings are in place for sustainable business development in Canada.”

Kirsi Lagus, Senior Vice President of Portfolio and Product Development at Fennica Gaming, emphasized that players in Quebec can anticipate a fresh type of entertainment that offers something unique.

“The integration of technology, game development processes, localization, and certification was seamless,” he added. “We collaborated closely with Loto-Québec to ensure compliance with local regulations and adhered to the highest quality standards. This reflects the robust capabilities of the Veikkaus Group and our teams’ agility.”