Dow Jones has established a strategic alliance with Polymarket, following recent media partnerships between competitor Kalshi and major news outlets, placing prediction markets at the forefront of the financial news landscape.
On Wednesday, Dow Jones and Polymarket announced an exclusive arrangement where Polymarket’s real-time prediction market insights will be incorporated into Dow Jones’ U.S. financial media channels. The financial terms of this partnership remain confidential.
The collaboration encompasses consumer-oriented platforms managed by Dow Jones, such as The Wall Street Journal, Barron’s, and MarketWatch. Polymarket data is set to be showcased via specialized data modules on digital platforms including homepages and market-related sections, with specific placements anticipated in print editions.
Competition for Media Distribution
This agreement comes on the heels of recent moves by prediction market rival Kalshi, which secured similar agreements with CNN and CNBC last month. As part of these collaborations, Kalshi’s probability data is slated to feature in television broadcasts and digital outlets starting this year.
In this competitive landscape, the Dow Jones partnership positions Polymarket alongside well-established financial news organizations at a time when prediction markets are gaining traction among institutional investors.
Plans for Product Integration
Dow Jones stated it will introduce new consumer-facing features leveraging prediction market data. Among these offerings is a custom earnings calendar designed to reflect market-implied forecasts concerning corporate performance. The companies indicated that further data-driven products will be introduced in the future.
“We’re providing our users with access to prediction market data, as it represents a rapidly expanding source of real-time insights into collective sentiments about upcoming events,” noted Dow Jones CEO Almar Latour.
Polymarket operates an event contracts platform enabling users to place cryptocurrency-based wagers on outcomes related to sports, entertainment, politics, and economic events. Interest from institutional players has surged, particularly in the lead-up to the 2024 U.S. presidential election.
Wide Reach Across Financial Publications
Dow Jones, a segment of News Corp, manages a diverse portfolio of financial and business publications, including Investor’s Business Daily, Mansion Global, Financial News, Risk & Compliance, and Dow Jones Newswires. They confirmed that Polymarket data will be integrated into Dow Jones’ consumer-facing properties.
As of September 2024, The Wall Street Journal reported a daily circulation of 474,700.
This partnership aims to enhance audience access to prediction market signals across various economic, political, and cultural subjects, offering a novel perspective on how markets evaluate probabilities and future possibilities,” the companies stated. “Polymarket data will be featured through dedicated data modules on Dow Jones digital properties, including homepage sections and market-related pages, as well as select print placements.
Bloomberg News reported in October that Polymarket was exploring investment opportunities and sought to raise funds at a valuation between $12 billion and $15 billion.
Polymarket is supported by Intercontinental Exchange, the owner of the New York Stock Exchange, and already maintains data partnerships with Yahoo Finance and Google Finance.